It's an "upside-down" fragrance in the sense that most perfumes open with their prettiest notes and then end with a relatively generic bottom accord, usually some variation on musk or sandalwood. Purr has a really nice caramel and sweet patchouli dry down that fans of Angel will adore, but to get there, you have to sit through a bunch of fruity opening notes. Purr faded on me after about two hours, which means it's probably better as a scent sprayed on your hairbrush, since the oils on your scalp will help it last longer.
This year, Shakira launched S by Shakira ($28), Katy Perry rolled out Katy Perry Purr ($45-$65), Beyoncé Knowles got hot with Beyoncé Heat ($39-$49), Fergie released Outspoken ($28), and Jordin Sparks launched Because of You ($13). Mary J. Blige even set records after selling 50,000 units of her fragrance, My Life ($55), on HSN.
The trend is just getting started, as even more crooners, like Lady Gaga, Taylor Swift, and Justin Bieber are set to launch their own celebrity fragrances in the future. Have you tried any of the rocking new scents mentioned above?
Given these two facts, then, it's not surprising that this just-released image of the bottle looks like a mash-up of early Egyptian statuettes of the cat-headed goddess Bast and Eartha Kitt's original Catwoman costume. I like the curvilinear quality of the cat's head and the rhinestone eyes, although it's not exactly a step away from the total campiness of her ads. Does this bottle make you want to nose out Purr even more, or are you allergic to this much feline symbolism?