Lady Gaga debuts her first fragrance, Fame, this August, and in true Gaga fashion, she didn't create any ordinary perfume. The eau de parfum is black — the first of its kind — and comes out clear when applied. Last week, Lady Gaga unveiled a preview of the ad campaign for Fame, and now she has just released a video showcasing how the juice was made. Watch to see the secrets behind the sexy scent.
i won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!
Shot by Steven Klein, who directed Gaga's "Alejandro" video in 2010, the ad leans darker than many fragrance campaigns. It's a fitting move for Fame, whose juice is black in the bottle but turns clear when sprayed. And for Lady Gaga, it's just a teaser for the bigger campaign to come.