We rarely think about beauty products on the chemical level, even though we're generally very picky about formulations, so it's nice to see an in-depth look at why and how something like mascara works. The piece dispels the old "bat poop in mascara" myth by explaining that guanine (not to be confused with guano) used to be a key ingredient in most mascaras. It also highlights the magnetic molecules used to get your mascara to adhere to your lashes and keep it from separating in the tube. And one more fun fact: you also shouldn't wear mascara if you're having an MRI, because there's so much iron oxide in the stuff that it throws off the imaging apparatus.
It's been a few months since Cover Girl's announcement of Drew Barrymore as its new spokesmodel, and soon we'll see the actress's ads. They'll appear in the November issues of magazines, but here's a sneak peek at her campaign for LashBlast mascara ($7.49). I love the contrast between the orange mascara and the black-and-white photo of Drew.
Even if I didn't already like Drew, I'd be interested in this mascara. WWD reports that LashBlast is Cover Girl's attempt to win the number-two position in mascara sales. (Since Maybelline makes twice as much in mascara sales as its competitors do, that's probably a good plan.) And judging by the description, I definitely want to try this stuff. LashBlast is a volumizing mascara with a larger-than-usual patented brush. Dr. Sarah Vickery, senior scientist for Cover Girl, explains:
"[Brush technology] had been stagnant for four years. Those brushes didn't penetrate the lashes, so why even have bristles? We said we should start with a new brush, a better brush. Most mascaras dump a lot of product at the base and then you try to fix it. We call that a dump-and-fix model. Now there's more of a uniform definition right away.... There's more touch points and even coverage on contact. All of the lashes are volumized in concert. 'Spherical wax' particles act as spacers so they lightly protrude out of the mascara film to help create a beauty fan of lashes."
Available in four colors, LashBlast will be in stores in October. Since I'm always looking for an inexpensive mascara (because pricey versions like DiorShow add up!) I'm curious to see if this brush is all it's cracked up to be.