A crop of regular-Jane makeup artists have popped up on the Internet as of late, creating mini-celebrity status for themselves. More than 99,000 subscribers tune into Michelle Phan's YouTube channel (watch her birthday girl tutorial here). As for single mom Lauren Luke, she's had 39 million views on her YouTube channel since her debut almost two years ago.
Luke's video instructions often feature celebrity looks, along with some witty banter and an approachable, non-intimidating style. And now she's created her own makeup line, By Lauren Luke, which launches April 27. The collection features five palettes ($32.50 each) for the entire face, including an eye primer, three eye shadows, two lipsticks, one blush, and a deep black eye liner, along with video tutorials for each kit. Check them out below:
Have you ever thought, "Why didn't I think of that?" Yep, me too. Recently, I had one of those "WDITOT" moments when I read about Lauren Luke, a British woman who's risen to YouTube stardom by recording simple makeup tutorials. The one-time cab dispatcher started off in the biz by selling makeup on eBay. In order to cater to her customer's questions, she started doing video tutorials on YouTube. Her channel, Panacea81, has 4.5 million viewers. Next month, her own cosmetics line is due in stores and she's also got a book coming out in October. Pretty amazing, eh? Check out her work below. And as Luke would say in her signature sign-off, "Zoom, zoom."