Living Proof

Want to know what Jennifer Aniston uses on her hair for that sleek blowout? It's the Living Proof Satin Shine Serum ($29). But just because it's her favorite doesn't mean that we automatically buy the product lock, stock, and barrel. This is one hair treatment that lives up to all the hype, because it's formulated without oils or silicone — a rarity for hair serums.

At first touch, Satin feels just like all the other serums on the market: silky and slippery. However, you'll notice the difference when you're done blow-drying. Hair won't be weighed down or overly shiny. In fact, you'll have that hair-in-fan flowing effect with only a dime-size amount (or less for short hair). Plus, it won't leave a sticky burn spot on your flat iron, when you touch up your blowout. For women with coarse, curly hair, you'll finally have a blowout last a second day. Thank goodness this serum launched just in time for Summer's most humid days.

Jennifer Aniston may have some of the most envied hair in Hollywood, but the actress herself once had a hair crush of her own. "I've been that person who brought in a picture to a salon. Mine was Valerie Bertinelli from One Day at a Time," she says. "She had that full Farrah Fawcett hair. I didn't come out with that, not even close." As the spokeswoman for Living Proof, Jennifer recently talked to us about her best hair moments (not the "Rachel"), the biggest styling mistake she ever made, and the women in Hollywood who inspire her beauty-wise. Plus, her longtime stylist reveals what's next for her famous mane. Read it all and more after the jump.

Ever since we learned that Michelle Williams is officially growing out her cropped style, we've enjoyed seeing her hit the red carpet for her latest film, Oz the Great and Powerful, sporting a new look. Her longer layers are growing in, and she's been styling them in an asymmetrical shape. We asked Living Proof's celebrity stylist, and the man behind Michelle's original pixie cut, Chris McMillan, on how to successfully grow out such a short hairstyle. Here are his tips for growing out your hair.

Between being named the new face of Aveeno, becoming co-owner of Living Proof, and also having time for a day job, acting, Jennifer Aniston is one busy woman. As her ad campaign for Living Proof starts to make its debut (shown above) in the March issues of magazines on newsstands now, Jennifer gets candid about the importance of a good hair day. "For me and a lot of girls, hair is a big deal," she told WWD. "There are a lot of greater trials of the world, but ask any girl — it's one of those boxes you check off. If that means having a better hair day, that goes a long way."

Considering Jennifer's hair has been a hot topic since her Rachel days on Friends, partnering with a brand devoted to good hair makes a lot of sense. "When I'm into something, I love sharing it with other people," she said. "I'd be talking about this even if I wasn't involved, because for me and a lot of girls, [hair] is a big deal." This was the exact reason she also got her longtime stylist and friend Chris McMillan on board with Living Proof, too. He styled her hair for the shoot and is now also the brand's official celebrity stylist.

But what made her such a believer? "With some products you can put it in your hair for a week and it will look fantastic," she said. "And then it starts shooting you in the foot. Or your hair looks greasy the next day from silicone or something you don't even know is in there. This still performed over a three-month period on a movie set, where your hair gets a lot of wear and tear."

As for her acting career, Jennifer is currently filming a project in Greenwich, CT, which she referred to as a '70s prequel to the movie Jackie Brown. And she's also signed on for a new movie, She’s Funny That Way, with Owen Wilson, Jason Schwartzman, and Cybill Shepherd. While she has plenty of acting projects for now, Jennifer hopes to make waves as a director, too. "Absolutely, that is 100 percent in my future," she said.

For nearly two decades, Jennifer Aniston has had some of Hollywood's most envied hair. Now she's investing in it — literally — through a new partnership with Living Proof. The actress will take the title of co-owner and hair care spokesperson for the brand. "What caught my attention about Living Proof is the company's unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results," she said in a press statement. "My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day."

Jennifer won't be a silent partner in this business venture. Her responsibilities for the brand will include working with stylists and scientists to create new products, developing the Living Proof brand, and marketing. Now you can add hair care innovator to the long list of Jennifer's recent roles.

Have you ever been astonished by how well primer helps your makeup stay on all day and secretly wished your hair would follow suit? Living Proof has answered that call with its Prime Style Extender ($20), a unique product that you apply before you style. Just like the primer you use under your makeup, Living Proof's primer works alongside whatever styling products are already in your rotation, amplifying their effects. Plus, it saves your hair from your daily heat-blasting blow-dry in two ways: it cuts drying time in half and extends the life of your blowout.

So how does it work? When you heat and dry your hair, hydrogen bonds "set" the style. But environmental factors (read: wind, rain, humidity, and other frizz factories) break down those bonds, causing your hair to fall flat. The Prime Style Extender reinforces those bonds, keeping your hair pristine. I saw it help straight hair hold up against rain, humidity, and hours in a tight topknot; living proof that this stuff works. Pun intended.

On Friday, members from the prestigious Cosmetic Executive Women (CEW), along with some very excited beauty brand reps, got together to find out the winners of the annual Beauty Awards. Celebrities like Whitney Port, Kim Kardashian, and Selita Ebanks were on hand to dish out the awards, along with host Mario Cantone. To win a CEW award is pretty prestigious stuff, so to find out what products received top honors, just keep reading.