Alicia Silverstone has long been an environmental activist, working to support PETA, and a vegan lifestyle.
Alicia Silverstone has long been an environmental activist, working to support PETA, and a vegan lifestyle. (Her new book, The Kind Diet, which focuses on veganism, hits stores in a couple of months.) Now, the actress is slated to launch an eco-friendly line of makeup brushes and bags for EcoTools this December. The collection features designs of lavender, thyme, rose, and chrysanthemum — all favorites of Alicia's. The bags are made with natural hemp and recycled linings. "I only wanted to do something that hadn’t been done before. This is a conscious product line that is good for the planet," she told WWD. "Unless you need it, it’s just stuff," she added. Along with a five-piece brush set and bag ($16), Alicia's beauty tools, which will be sold in drugstores, will also feature a cosmetic bag ($9); a cosmetics brush bag ($13); a train case ($15); and an overnight bag ($20).