South Korea has beauty on lock, and I’m not just talking about BB cream. Lately, it seems like every look I love turns out to be from Korea. It’s like they have some kind of mainline right to the pleasure center of my brain. I guess the fact that every look is either pink, inspired by a baby animal, or both sort of means they do. I talked to Charlotte Cho, cofounder and CEO of online Korean beauty retailer Soko Glam, about three of my favorites.
Wonder where the hottest new trends in makeup and skin care start? It's not the runways. Allure has looked to Korea for the next big things in beauty.
Gradient lips: “Korean dramas are a huge influence in Korea. On one show, a girl did a hot pink gradient lip, and it spread like wildfire,” says Cho. While gradient lips can be kind of complicated, involving concealer to hide the edges of the lips and a very specific application of several shades of color, “most girls don’t go that far,” Cho tells me. Instead, they’ll apply the color directly to the inner part of the lips, and then blend out, so it gradually gets lighter toward the edges, like you just ate a hot pink popsicle. Here are some examples from Hantastic Beauty.
Find out what other makeup trends are popular in Korea (and soon to be coming to the US) when you keep reading.