Yes, you read that headline correctly. Mariah Carey is taking her celebrity fragrance empire in a direction that's totally unexpected, and yet exactly like something she'd do. Mariah, Elizabeth Arden, and Topps (yep, the baseball card maker) have all gotten together to create Lollipop Blings, three perfumes that come with a matching Ring Pop.
One of the scents, called Ribbon, is actually based on the scent of Blue Raspberry Ring Pops. So why all the sweet treats? Noreen Dodge of Elizabeth Arden told the NYT that the fragrances were developed because the company thinks "it will bring an even younger customer into the Mariah Carey franchise." However, she describes the scents as being less teeny-bopper than you might expect.
"[They] take a candy element as a thread to be woven in a fragrance, and elevate candy into a prestige environment," she explained. What do you think? Would you pick up a sugary scent like this when they become available July 1, or are you not the kind of girl with a sweet tooth and a weakness for jewelry?
Mariah Carey launched Mariah Carey Eau de Parfum Spray ($42) back in 2007, and if you love gourmand fragrances that aren't too sticky sweet, this fragrance might just be for you. It's an oriental scent containing notes of amber, patchouli, and Morocco incense. Here's what reader MalibuMands had to say about it:
If you like Pink Sugar, Fantasy, Angel, Princess, or Flowerbomb, you need to try M. It's sweet, but not too sweet. The notes of marshmallow and sea breeze accord bring back childhood memories of Autumn holidays by the sea, walking along near the fairs. Despite it not being overpowering, the staying power is very good. I love the color purple, and I have a butterfly tattoo, so I think the bottle is lovely.
Are you a fan of celebrity fragrances? If so, tell us your story. Our Product Reviews pages have lots of scents from which to choose, and they're the perfect place to tell us about the good, bad, or ugly of over 50,000 cosmetic products.
The rumors have been swirling for the past few weeks that Scarlett Johansson, the face of Dolce & Gabbana's new makeup line, would also be fronting the design house's new scent, Rose The One ($48 to $90). Today, People confirms with a first look at the new ad. On the other front, the ad for Mariah Carey's new fragrance, Mariah Carey Forever, has also just been released. Both endorsements feature the stars dressed in slinky, form-fitting gowns while striking seductive poses. Each ad also works in a monotone element, with warm, café au lait shades in Mariah's and soft, rosy tones in Scarlett's. If you had to choose your favorite of the duo, which one wins out?
When she's not in a row with Eminem, breaking records for the highest amount of number one singles, or acting in Precious, (the highly anticipated film due out this November), Mariah Carey is selling perfume.
After much success with her first fragrance, M by Mariah Carey in 2007, the songstress is set to launch her sophomore scent, Forever ($42 to $65), this September. The line will also include a parfum ($250!) and a body lotion ($28). Of the inspiration behind the name, Mariah told WWD."I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time."
Described as an opulent floral, the juice will have top notes of neroli, dewy green apple, and lotus blossom, along with middle notes of gardenia and tuberose. The drydown will consist of exotic woods and white musk. As for the bottle, its design is modeled after Mariah's appreciation for art deco stylings. Is it me, or are you reminded of Superman's fortress of ice crystals? Will you give Forever a shot, or are you thinking, forget about it?
Okay, I give up. Is today officially Celebrity Fragrance Commercial Launch Day or something? Did I miss the memo? First it was David Lynch's ad for Gucci, then Brit and Paris got bird-brained for theirs. Now Mariah Carey is singing about her scent, M. It's hard to believe that a 37-year-old woman is this much into clouds, nakedness and butterflies in a non-taxonomic way.