This year, Shakira launched S by Shakira ($28), Katy Perry rolled out Katy Perry Purr ($45-$65), Beyoncé Knowles got hot with Beyoncé Heat ($39-$49), Fergie released Outspoken ($28), and Jordin Sparks launched Because of You ($13). Mary J. Blige even set records after selling 50,000 units of her fragrance, My Life ($55), on HSN.
The trend is just getting started, as even more crooners, like Lady Gaga, Taylor Swift, and Justin Bieber are set to launch their own celebrity fragrances in the future. Have you tried any of the rocking new scents mentioned above?
For celebrities, having your own perfume is considered a lucrative rite of passage, so it's somewhat surprising that Mary J. Blige hasn't had a signature scent before now. She's developing a fragrance with Brooklyn-based beauty brand Carol's Daughter.
Set for a release sometime next year, her My Life fragrance borrows its name from her second album. No word on what the juice will be like, but this is one scent that might get some hands-on attention. “Ever since I was a child, I loved buying products that made me feel beautiful and clean,” Mary said to WWD. “I’m a total beauty nut — you should check out all the junk in my bathroom.”
The world needs another celebrity fragrance about as much as it needs another reality show, but somehow, I'm rooting for Mary J. She's always seemed so strong and smart (and sexy!) — and although I'm kinda meh on the scent name, here's hoping for her success.