The annual FiFi Awards took place earlier this week (see a list of winners here), and during the ceremony, celebrities in attendance had a lot to reveal about what they have coming up next. So popular their fragrances have been, many of them are set to launch their second fragrances in the coming months. To find out who and more — including whose husband is absolutely adorable — just keep reading.
Last night the Fragrance Foundation hosted its annual FiFi Awards in NYC, where manufacturers and celebrities alike were lauded for their excellence in the category of scent. Over 30 crystal statuettes were given out, and among the recipients were stars like Halle Berry and Mary J. Blige. To see exactly which of your favorite brands and celebrities received these top awards, just keep reading.
While stars like Elizabeth Taylor, Sarah Jessica Parker, and Paris Hilton were adding even more fragrances to their celebrity fragrance empires, a new kind of star dominated the market this year: the musician.
This year, Shakira launched S by Shakira ($28), Katy Perry rolled out Katy Perry Purr ($45-$65), Beyoncé Knowles got hot with Beyoncé Heat ($39-$49), Fergie released Outspoken ($28), and Jordin Sparks launched Because of You ($13). Mary J. Blige even set records after selling 50,000 units of her fragrance, My Life ($55), on HSN.
The trend is just getting started, as even more crooners, like Lady Gaga, Taylor Swift, and Justin Bieber are set to launch their own celebrity fragrances in the future. Have you tried any of the rocking new scents mentioned above?
The celebrity fragrance mill just keeps turning out sweetly-scented grist every year, and it seems that one of the marks of being a famous woman in Hollywood these days is having your own scent to sell. Not all celebrity fragrances are created equal, though. A ton of scents launched in 2010, some to a much warmer reception than others. From top sellers like Mary J. Blige My Life and Beyoncé Heat to the totally surprising Tilda Swinton perfume, there was plenty of star power to sniff in 2010. Did any of these scents tickle your fancy? Tell us if we've left off a scent you loved by putting it in the comments, too.
Mary J. Blige had a big weekend on HSN, selling 50,000 units of her fragrance, My Life — the fastest-selling scent in HSN's history, making an estimated $2.7 million. (One dollar from each sale benefits her charity, FFAWN.) Because the scent is available only through HSN, it's safe to say that very few people smelled My Life before buying it. We're big fans of Mary J., but would we buy a fragrance without smelling it first? Probably not. What about you — would you shop before sniffing?
Back in April, Mary J. Blige announced that she'd be launching her first fragrance on July 31. "I will not put my face behind anything I don't believe in or my name," she said at a recent summit discussing the scent. "I'd rather have my good name instead of your money, and my goal is to show women we are in this together." The juice, dubbed My Life, will be a fruity floral, a pretty standard category in the land of celebrity fragrances. What will be different, however, is how the product will be distributed. To find out more about what Mary has to say about the new way of doing things, just keep reading.
For celebrities, having your own perfume is considered a lucrative rite of passage, so it's somewhat surprising that Mary J. Blige hasn't had a signature scent before now. She's developing a fragrance with Brooklyn-based beauty brand Carol's Daughter.
Set for a release sometime next year, her My Life fragrance borrows its name from her second album. No word on what the juice will be like, but this is one scent that might get some hands-on attention. “Ever since I was a child, I loved buying products that made me feel beautiful and clean,” Mary said to WWD. “I’m a total beauty nut — you should check out all the junk in my bathroom.”
The world needs another celebrity fragrance about as much as it needs another reality show, but somehow, I'm rooting for Mary J. She's always seemed so strong and smart (and sexy!) — and although I'm kinda meh on the scent name, here's hoping for her success.