Mascara

Makeup

What We're Sweet On: Mascara That Coats Every Last Lash

When an oversize wand is involved, mascara application can turn into a big mess.

When an oversize wand is involved, mascara application can turn into a big mess. That was until we tried the Revlon Lash Potion Mascara ($8). The Illusionist wand (yes, it has a special name) is made with varying levels of bristles. The smallest ones grab onto roots, and the lengthier sections help add height to your lashes. In essence, you're really getting multiple brushes in one. We wouldn't recommend using this wand on bottom lashes because of the hefty size, but on top lashes, you get that extra length in just a few swipes. The formula isn't too thick, so it's easy to build, and once it dries, lashes are still soft to the touch. Our main complaint: lashes got so long they left black smudges on lids (which is easily solved with a few extra seconds of dry time). But somehow that doesn't seem like a bad problem to have.

Mascara

Trend Alert: Colored Mascara For Warm Weather Ahead

We saw bright pink lashes backstage at the Donna Karan Spring 2013 show, and now there are plenty of new colored mascaras hitting Summer makeup counter displays.

We saw bright pink lashes backstage at the Donna Karan Spring 2013 show, and now there are plenty of new colored mascaras hitting Summer makeup counter displays. From yellows and blues to pinks and greens, there's a wand for painting your lashes, too.

The L'Été Papillon de Chanel collection was inspired by the iridescent hues of butterflies' wings, and the limited-edition Inimitable Waterproof Mascara ($30) comes in a range of blues and a yellow shade. YSL's False Lash Effect Shocking Mascara ($30) debuted yet another color in the range, Jade Black, a deep forest green. And if you were hoping to re-create the pop of pink from Donna Karan, Hypercolor Brow & Lash Tint from Anastasia Beverly Hills ($22) should be your go-to tube. It comes in bright shades of pink, purple, and blue. And to really enhance your colored lashes, try rimming your eyes with a matching liner.

Makeup

The History of Mascara: From Ancient Egypt to Today

Mascara is such an integral part of our beauty routines that we just accept it as a salient thing.

Mascara is such an integral part of our beauty routines that we just accept it as a salient thing. But over its more than 6,000 year-long history, mascara has gone through some pretty big changes. For some fun (and surprising!) facts about something you probably use every day, just keep reading.

Beauty

Zoom In on the Lancome by Alber Elbaz Collection

After being tantalized by the animated teaser back in January, we finally have the full Lancome by Alber Elbaz collection for you to feast your eyes on.

After being tantalized by the animated teaser back in January, we finally have the full Lancome by Alber Elbaz collection for you to feast your eyes on. And that's just the feature Elbaz wanted to focus on, by dressing up four of the bestselling eye shadow palettes and mascaras from the luxury beauty brand. "The real theme running through the collection is the eyes and roundness forms," Elbaz explains. "The bottles are so fabulously rounded that they were my inspiration. I wanted to create rounded shapes with a hint of humor." The collection hits Lancome counters next month, but you can see everything up close, when you keep clicking!

Makeup

10 Wedding-Perfect Waterproof Mascaras

On a day as important as a wedding, there's going to be more than a few tears.

On a day as important as a wedding, there's going to be more than a few tears. But raccoon eyes are never a good look, whether you're the bride-to-be, a humble bridesmaid, or just a supporting guest. So what's the answer? Waterproof mascara. And we've rounded up 10 of the best tubes that do just about everything you're looking for: lengthening, thickening, and beyond. And they're all guaranteed to stay put — even when the tears come. Just keep clicking!

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Makeup

10 Best Mascaras Under $10

Considering that mascara has the shortest shelf life of all the beauty products out there, it makes sense to save your makeup dollars for a better beauty investment.
Best Drugstore Mascaras Under $10

Considering that mascara has the shortest shelf life of all the beauty products out there, it makes sense to save your makeup dollars for a better beauty investment. When there are so many amazing formulas and wands at the drugstore, you're sure to find a favorite mascara that won't break the bank every time you need to buy a new one. Click through to see our favorite tubes that ring in at $10 or less.

Mascara

8 Reasons You'll Love Clear Mascara

Clear mascara is one of those makeup products you might not use all that often, but it offers a little bit of something for everyone.

Clear mascara is one of those makeup products you might not use all that often, but it offers a little bit of something for everyone. At its basic level, clear mascara defines and separates the lashes, adding volume, the illusion of length, and a touch of brightening sparkle to the eyes. It also works to moisturize and condition eyelashes. But did you know that there are other ways you can utilize this multitasking wonder? It will all be crystal clear when you read more.

Makeup

Find the Perfect Mascara, Whatever Your Needs May Be

Not all mascaras are created equal.

Not all mascaras are created equal. Some wands might lengthen but not plump, and some formulas might leave your lashes dried out. Whatever your mascara woes may be, finding a product that fits your needs can be tough. To make life a little easier — and your lashes a lot more lush — we've rounded up the best mascaras for every issue imaginable. Click through to find one that will work for you.

community

Never Get Smudged Lower-Lash Mascara Again

Does your lower-lash mascara always get smudged or clumped?

Does your lower-lash mascara always get smudged or clumped? Allure has all the tips for taking the guesswork out of under-eye enhancement techniques.

Ah, the lower lashes: They're so little, but they can go so wrong. Add a smidgen too much mascara and they clump. Two smidgens, and you've got scary spider-lash syndrome. The only people who seem to be able to pull this off are makeup artists, so we asked them how to apply bottom-lash mascara like a pro. (Or at least like a noncrazy-looking person.) Get their expert tips when you keep reading.

Makeup

What We're Sweet On: Fiber Mascara That Gets Every Last Lash

L'Oréal's Voluminous False Fiber Lashes Mascara in Black Lacquer ($9) will make you notice lashes you never even realized you had.

L'Oréal's Voluminous False Fiber Lashes Mascara in Black Lacquer ($9) will make you notice lashes you never even realized you had. It's in part due to the formula, a blend of short and long nylon and rayon fibers, as well as the shape of a brush: long and slender with reaches-everything, minisized bristles. And when it comes to lengthening and volumizing, this impressive multitasking mascara does not fail to impress. Lashes are left looking longer, curlier, and thicker without clumpy or spidery results. And after 12 hours of wear, no flakes or smudges were detected. Word to the wise: wipe excess product for best results, and apply quickly. No second coat is needed for ultrablack lashes that look so polished and chic, they could almost be mistaken for fake.