Mascara Madness

Mascara

Mascara Madness: Estée Lauder Zero Smudge Lengthening Mascara

Another day, another mascara tested, photographed, and filed.

Another day, another mascara tested, photographed, and filed. If this is your first time reading one of our Mascara Madness posts, then let me give you a quick rundown. Because mascara buying is so hit and miss, and ads don't give you any idea what the stuff really looks like on, Team Bella and our friends at Sugar HQ have tested dozens of mascaras for you. We've taken photographs of what they look like on real women's lashes and had our testers give an unbiased report of the pros and cons of each. This time, we tested out Estée Lauder Zero Smudge Lengthening Mascara ($19.50). To see what this mascara looks like in real life and find out if it's really as smudge-proof as it claims, just keep reading.

Mascara

Mascara Madness: Maybelline Full N’ Soft Mascara

It's time again for Mascara Madness, in which we make our colleagues try out beauty products to see how they work in the real world.

It's time again for Mascara Madness, in which we make our colleagues try out beauty products to see how they work in the real world. (Tough job, but someone's got to do it.)

Today's contender is Maybelline Full N’ Soft Mascara ($6). This drugstore mascara promises "full, soft, thick lashes without the brittle feel." Does it deliver? To see how this standby stacks up, just keep reading.

Mascara

Mascara Madness: Chanel Inimitable

We've been busy testing and photographing a bucket load of mascaras — so you know exactly what it looks like and how it wears before you think about buying it.

We've been busy testing and photographing a bucket load of mascaras — so you know exactly what it looks like and how it wears before you think about buying it. Last time, we tested MAC Zoom Fast Black Lash, and now we're testing Chanel Inimitable mascara ($30). To see a close-up of how this mascara looks on real-girl lashes and get the pros and cons, just keep reading.

Mascara

Mascara Madness: MAC Zoom Fast Black Lash

Buying mascara can be harder than it looks; the way a product appears in an ad frequently bears no resemblance to the way it looks on lashes, and often there's no real "try before you buy."

Buying mascara can be harder than it looks; the way a product appears in an ad frequently bears no resemblance to the way it looks on lashes, and often there's no real "try before you buy." To save you from many unhappy returns, we guinea pigs at Sugar HQ have tried dozens of mascaras and are reporting our findings. Very serious stuff.

To kick off our series, we have MAC Zoom Fast Black Lash ($13). To see a close-up of how this mascara looks on real-girl lashes and get the pros and cons, just keep reading.