Mascara

Trend Alert

Trend Alert: Lower Lash Love

In the beauty world, the old adage that everything old is new again often rings true.

In the beauty world, the old adage that everything old is new again often rings true. Take intensely defined lower lashes for instance, once seen adorning the eyes of stars like Liza Minnelli and Twiggy. Now they're making a comeback. Recently, Natalie Portman wore full lashes on both the top and bottom lashes, while Chloë Sevigny just opted for a softer, Kewpie doll-like take on the trend. Cynthia Rowley even featured heavy-on-the-bottom eyelashes at her Spring 2011 runway show.

Accentuating your lower lashes is a chic way to open up the eyes, frame bangs, and add instant interest to a beauty look. It's also the perfect way to bring a bit of the runway (Phillip Lim, Yves Saint Laurent, and Miu Miu have all featured similar takes on the look in the past) to your everyday style. Easily get the look with Clinique's new Bottom Lash Mascara ($10), and for more inspiration check out the widget below:

Mascara

Does This Green Mascara Work, Or Do We Look Like Swamp Thing?

In the world of colored mascaras, blue, brown, and plum get all the credit.

In the world of colored mascaras, blue, brown, and plum get all the credit. Green, however, is like the cousin who people always forget to invite to family dinner. Sure, blue makes your eyes brighter, and brown and plum give definition without being as harsh as black, but certainly green does some good as well, right? Otherwise, why would it exist? To see how green mascara looks on, and read about what it's designed to do, just keep reading.

Tips

Four Tricks For Getting Great Looking Lashes on the Cheap

Since Latisse (which I tried) came out, the market seems to have exploded with products designed to make your lashes longer, darker, thicker, and more conditioned.

Since Latisse (which I tried) came out, the market seems to have exploded with products designed to make your lashes longer, darker, thicker, and more conditioned. Many of these products are extremely expensive, and even those that aren't as outrageous in cost are still more pricey than a good mascara.

There are plenty of ways, however, to get your lashes in tip-top shape without shelling out egregious sums. So to see how you can get the doe-eyed look without blowing all your dough, just keep reading.

Poll

What Was the Best Mascara Launch of 2010?

It's difficult to choose one favorite mascara from the hundreds on the market.

It's difficult to choose one favorite mascara from the hundreds on the market. But narrowing things down to the best mascara launch of this year? Now that's a little easier. We've selected nine of our favorite new mascaras, and now we turn the question to you: which of these did you love most? If we've left your pick off the list, let us know what it is by commenting.

Mascara

There's No Bat Poop in Mascara, Just Magnets

Cover Girl LashBlast is one of the most popular mascaras on the market, and it's definitely one of Team Bella's favorites.

Cover Girl LashBlast is one of the most popular mascaras on the market, and it's definitely one of Team Bella's favorites. That's why I think it's cool that Wired broke down all the ingredients in the LashBlast Luxe ($8) formula and explained them in layman's terms.

We rarely think about beauty products on the chemical level, even though we're generally very picky about formulations, so it's nice to see an in-depth look at why and how something like mascara works. The piece dispels the old "bat poop in mascara" myth by explaining that guanine (not to be confused with guano) used to be a key ingredient in most mascaras. It also highlights the magnetic molecules used to get your mascara to adhere to your lashes and keep it from separating in the tube. And one more fun fact: you also shouldn't wear mascara if you're having an MRI, because there's so much iron oxide in the stuff that it throws off the imaging apparatus.

Halloween

Get Glittery For Halloween

If you're looking for pretty, subtle ways to get into the Halloween spirit, glittering up your lashes is festive, fun, and looks pretty cool.

If you're looking for pretty, subtle ways to get into the Halloween spirit, glittering up your lashes is festive, fun, and looks pretty cool. There are luxe gold sparkles like Guerlain's Le 2 Mascara ($35), but also reasonably priced options like Ulta Sparkle Lashes ($10) and La Splash Glitter Mascara ($6). If you're more of a silver girl, check out Jemma Kidd Ultra Plush Mascara & I-tech Glitter Liner ($10), and for bold, bright colors there's Physician's Formula Shimmer Strip Mascara Hazel Eyes ($9). To learn more about any of these products, just click on the images above.

Beauty How To

Video: How to Curl Your Lashes

As any beauty expert will tell you, the key to having flirty-looking lashes — besides having a great mascara — is to curl your eyelashes.


As any beauty expert will tell you, the key to having flirty-looking lashes — besides having a great mascara — is to curl your eyelashes. Watch our video for easy tips on how to look bright-eyed by using this indispensable makeup tool.

How to Curl Your Lashes

Any beauty expert will tell you one secret to getting full lashes - besides having a great mascara - is to know how to properly curl your eyelashes.

Any beauty expert will tell you one secret to getting full lashes - besides having a great mascara - is to know how to properly curl your eyelashes. Watch our video for easy tips on how to curl your lashes, including a hint from the pros: try heating up your curler before using it to really keep your lashes up.

Tips

Six Ways to Eyeliner Nirvana

Applying eyeliner can be tricky for even the most adept of us, and that's why I turned to celebrity makeup artist Brett Freedman for guidance.

Applying eyeliner can be tricky for even the most adept of us, and that's why I turned to celebrity makeup artist Brett Freedman for guidance. Brett's had lots of advice to share with us in recent weeks, from the perfect shades to wear right now to how to pick a daytime blush. Today, it's all about the eyes — liner, that is. Discover six tips to eyeliner Nirvana when you read more.

Makeup

Take a Peek Into a Top Hollywood Makeup Artist's Bag, Baby

"What are your go-to makeup items?"

"What are your go-to makeup items?" It's my favorite question to ask makeup artists, from those who work behind the scenes on TV shows to the people behind the counters of department stores. "Nars Orgasm ($26) is pretty much up there," revealed Brett Freedman, who has beautified the faces of stars like Vanessa Hudgens and Scarlett Johansson. But he also had plenty of other top picks to reveal, like: