Maybelline

Makeup

The Best Products For Highlighting Your Face

Highlighters are like having your own personal lighting crew with you 24/7, enhancing your cheekbones, lips, and nose in the best way possible.

Highlighters are like having your own personal lighting crew with you 24/7, enhancing your cheekbones, lips, and nose in the best way possible. With all the options out there, it can be daunting to pick the best one for you, but we break down which you'll use on a daily basis: a primer, a concealer, and a powder. On Kirbie: Kate Spade top.

fashion week

The Top 7 Expert Beauty Tips We Learned Backstage at New York Fashion Week

Heading backstage at New York Fashion Week, we picked up a plethora of beauty tips.

Heading backstage at New York Fashion Week, we picked up a plethora of beauty tips. Hair, nail, and makeup experts give us premium access to their favorite tricks (particularly of the time-saving sentiment, since their jobs involved getting 30 or so models out in under an hour). So today we're paying it forward and letting you in on the top seven beauty tricks we learned at NYFW. They have truly changed our lives!

Makeup

The Top Makeup Trends From NYFW: Get Ready For Color and Cat Eyes!

When it came to makeup trends, the New York Fashion Week Fall 2013 runways were alive with color.

When it came to makeup trends, the New York Fashion Week Fall 2013 runways were alive with color. High-voltage hues in the form of fuchsia lips graced models' faces at Diane von Furstenberg. Cat eyes got an upgrade at Michael Kors, thanks to artist Dick Page's masterful sweep of smoky black and soft pink hues. And at Rachel Zoe, oxblood lips made an appearance due to artist Charlotte Tilbury's top techniques. Check out our video now to see what's on the horizon for Fall.

CoverGirl

Three Can't-Fail Waterproof Mascaras (For $10 or Less!)

Waterproof mascara isn't just for the pool, lake, or beach.

Waterproof mascara isn't just for the pool, lake, or beach. Even when you're away from the water, this stuff has plenty to offer. It keeps lashes full and curled all day long, and with these three picks, you won't have to worry about flakes or clumps either. We tried them; you'll love them.

summer beauty

Try the Season's Biggest Nail Trends (While It's Still Summer!)

Even though it's Labor Day weekend, Summer isn't officially over until Sept.

Even though it's Labor Day weekend, Summer isn't officially over until Sept. 21. That means there's still plenty of time to try the season's hottest nail hues. So before you bust out your moody plums, smoky grays, and deep, leathery tones, take a look at Summer 2012's trendiest nail colors.

Lipstick

We Put 3 Long-Wear Lip Colors to the Test

Long-lasting lipstick comes in handy for plenty of situations: date nights, birthdays, weddings, and any other time reapplying is a problem.

Long-lasting lipstick comes in handy for plenty of situations: date nights, birthdays, weddings, and any other time reapplying is a problem. But which ones really stick around as promised? We tried a bevy of long-wear lip colors to see which ones stood the test of time and found three with staying power that will thrill any lipstick lover.

Maybelline

What We're Sweet On: A Highlighting Concealer With a Satiny Finish

The problem with many concealer-highlighter hybrids is that one seems to overpower the other.

The problem with many concealer-highlighter hybrids is that one seems to overpower the other. But with Maybelline's new Dream Lumi Touch Highlighting Concealer ($8), the pairing is more complementary than competitive. The gel-based formula glides on like a light concealer, but still provides a medium-range coverage. And instead of an ultraflat appearance products of this sort often leave behind, it has just a touch of luminosity for a subtly satiny finish. Each shade intonation has a lot of leeway as well, so you're not looking too ashy or too orange — as long as you stay within a level or two of your skin tone. So lighten up, sans the chalky, ghostly effects. Available in: Ivory, Radiant, Buff, Nude, Beige, and Honey.

Maybelline

Get a Sneak Peek at 2012 Makeup Trends

Every year, Maybelline puts out a calendar for the next year that anticipates the trends they think we'll see over the next 12 months.
New Makeup and Nail Ideas For 2012

Every year, Maybelline puts out a calendar for the next year that anticipates the trends they think we'll see over the next 12 months. The newest one is out, photographed by Kenneth Willardt, and from the looks of it 2012 is going to be a very exciting year for makeup and nails. There's everything from election-time star-spangled lips to takeout-inspired nail art. Will you be copying these palettes and ideas next year? Check them out and tell us whether we'll all be wearing them sometime soon.

Source: Exposure NY

Makeup

The UK Won't Allow "Excessive" Airbrushing in Makeup Ads

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads.

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads," said Guy Parker, the ASA's chief executive.

The ASA ruled that both ads depicted the models (Julia Roberts for Lancôme and Christy Turlington for Maybelline) with skin altered in a way that the products could never actually achieve. But do you think airbrushing like this is really harmful? Refer to Julia Roberts's ad up top, and keep reading to see the banned Christy Turlington ad.

Mascara

Great Lash to Launch a Haute New Designer Series

Great Lash lovers, get pumped, because here's some great news.

Great Lash lovers, get pumped, because here's some great news. Maybelline's iconic mascara turns 40 this year, and to celebrate, the brand is launching a limited-edition specialty series ($7).

Fashion designers Max Azria, Vivienne Tam, and Tracy Reese (hers is pictured) have each designed their own interpretative packaging for the iconic green and pink mascara. You'll only be able to find these made-over mascaras at Target, so be sure to scoop one up when they hit shelves next month. Don't be surprised if you have competition in the aisles; one Great Lash is sold every 1.7 seconds, after all.