Pantene

Ever wonder why Rapunzel had it so easy? Sure, she did a little hard time locked up in that tower, but her own locks were the stuff of, well…fairy tales: long, lovely, and ever-flowing, not to mention resilient enough to be climbed like a mountain!

For those of us who inhabit the real world, growing strong, healthy hair—and keeping it that way—can be a challenge. Fortunately, our hero can be found at the nearest local (or online) drugstore.

Pantene’s Beautiful Lengths collection is designed to strengthen hair against breakage, split ends, and frizz so you can grow your hair as long as you like. With a gentle formula that works on relaxed or natural hair, Beautiful Lengths Shampoo and Conditioner cleans and fortifies hair against the damage that prevents growth, while Beautiful Lengths Replenishing Treatment restores moisture to protect against future breakage and split ends. And for a frizz-free, smooth look every day, try Beautiful Lengths Smoothing Balm to battle the effects of heat and humidity. Make the collection part of your routine and get ready for some happily-ever-after hair of your own!

After starring in Friends and Cougar Town, Courteney Cox has stepped into a different kind of role: the face of the Pantene Expert Collection. The line of anti-aging hair products will hit stores this November, along with a new ad campaign featuring Courteney. Find out her one makeup obsession, her postacting career plans, and the products that fill her vanity when you keep reading

As Polynesian dancers, Andrea Sweet and her mom have always viewed long hair as a powerful part of who they are. So when Mom was diagnosed with breast cancer 10 years ago, they appreciated firsthand the impact that the disease and chemo have on a woman's sense of identity.

That's why Andrea decided to turn the tables on the "hair as power" myth. By choosing to donate more than a foot of her tresses to Pantene's Beautiful Lengths program, she found a way to acknowledge her personal strength every day — while honoring her amazing mom at the same time.

Watch this video for a closer look at Andrea's journey to create a wig for a woman fighting cancer. Then visit the Pantene Beautiful Lengths Facebook page to learn more and find out how you can get involved.

Plus, click here to meet other women like Andrea and watch as they take the Beautiful Lengths Pledge!

American women are being diagnosed with cancer every day. That's why Pantene and the American Cancer Society teamed up in 2006 to donate real-hair wigs to women fighting cancer with the Beautiful Lengths Program.

So far, Pantene has donated 24,000 free real-hair wigs, but since it takes roughly six ponytails to create one wig, each ponytail only goes so far. That's where you come in. If you're coming up short of an 8-inch ponytail, Pantene's Beautiful Lengths products are here to grow your hair long and strong in no time. This line of shampoos, conditioners, finishing crèmes, and hydrating masques combats breakage and strengthens your tresses, so that when you're ready to donate your ponytail, your hair will be in perfect shape to create a gorgeous, silky real-hair wig.

What lengths would you go to if you could restore confidence to the life of a woman fighting cancer?

Is it time for your annual springtime cut? If you have long hair, don't let your strands go to waste; donate them to a good cause with the help of Pantene. This Friday the 27th, the hair care company will hold the first-ever National Donate Your Hair Day to benefit its Beautiful Lengths program. With the help of wig-makers HairUWear, Pantene builds real-hair pieces for women undergoing cancer treatment. The wigs are then distributed by the American Cancer Society wig banks for free. See how you can help by getting all the details now.

Pantene is going retro in more ways than one. The hair care brand is bringing back some of its discontinued products, and it's simultaneously heading back to the '80s in this Funny or Die video. Catch allusions to movies like Risky Business, Working Girl, Pretty in Pink, Sixteen Candles, and The Breakfast Club (oh, Molly Ringwald!). And no all-in-one movie spoof could exclude beauty trends of the past like big hair, feather headbands, and over-the-top blush. Now all we need to make our '80s nostalgia complete is a pair of fingerless gloves and a Walkman.

Pantene just released the results of a recent survey on women's showering habits, and the results suggest that cleaning up may be the most quotidian thing people use the space to do. Most shockingly, the survey found that a whopping 65 percent of women asked had used the shower for a "romantic encounter." Apparently, everyone is a lot friskier than you'd think. On the other hand, though, 93 percent of these same women indicated that they prefer to shower alone, so we're guessing the "romantic encounters" aren't that awesome. Want to see more fun facts about what ladies get up to in the shower? Then just keep reading.

Naomi Watts became the new face of Pantene's Flat to Volume collection last month, and yesterday she celebrated the appointment with a kickoff party in New York. She took the stage to speak about her latest honor and also introduced a short film about Pantene's Beautiful Lengths program, which encourages women and men to chop off and donate their locks to make wigs for cancer patients — impressively, over 20,000 real hair wigs have been donated to the American Cancer Society so far. We have a behind-the-scenes look at Naomi's shoot for Pantene, and she told us all about her beauty routine, the products she can't live without, and how she likes to keep makeup and hair care easy and quick! Naomi said:

• On the one beauty product she can't live without: "I have to wear mascara or I have my eyelashes tinted because my eyelashes are completely blond. And my eyes just disappear if they're not framed well."
• On how she changes her beauty routine for Summer: "Loads of sunscreen, just loads of sunscreen. The humidity just makes my hair curly, definitely and I just kind of go with that."
• On her day-to-day hair routine: "It's not very much. I don't have the time, skill, or interest, really. So even before having kids but now it's really shrunk down to a bare minimum. That's why I expect a lot out of my shampoo and conditioner. But I will, if I'm doing it myself, use the triple action mousse. And then if I'm going to work and I know that I'm going to get hot irons all over the place then I'll use a little bit of the heat protector and that helps."
• On picking up hair tips from working with pros for years: "You would think so, right? But I just have never done my own hair. I can't even blow-dry it. I'm a ponytail kind of girl. The best one for me is just the scrunch. Because I actually don't mind the look of, not unruly, but beach-y looking hair, slightly undone. I don't like big bouncy hair."

To read what Naomi said about getting ready to go out and the start of working with Pantene, just read more

Eva Mendes and Naomi Watts both have lustrous hair, which is why they've just been named celebrity ambassadors for Pantene. And in an interesting twist of fate, Eva recently succeeded Naomi Watts as the face of Thierry Mugler Angel.

Eva, who will back the line's Breakage to Strength collection, said in a statement, "The amount of torture I put my hair through with flat irons, blow dryers, and curling irons leaves my hair extremely damaged. With Pantene I can use all of these tools and still keep my hair healthy." In turn, Naomi will be supporting the Flat to Volume collection and said of her new gig, "Since I became a mother, the time I have for myself has shrunk dramatically. Also, I have never been able to do my own hair. So I am thrilled with Pantene because the quality of the products helps me get the volume I want with very little effort at all." Look for ads from the duo out in July.