Pantene is going retro in more ways than one. The hair care brand is bringing back some of its discontinued products, and it's simultaneously heading back to the '80s in this Funny or Die video. Catch allusions to movies like Risky Business, Working Girl, Pretty in Pink, Sixteen Candles, and The Breakfast Club (oh, Molly Ringwald!). And no all-in-one movie spoof could exclude beauty trends of the past like big hair, feather headbands, and over-the-top blush. Now all we need to make our '80s nostalgia complete is a pair of fingerless gloves and a Walkman.
Naomi Watts became the new face of Pantene's Flat to Volume collection last month, and yesterday she celebrated the appointment with a kickoff party in New York. She took the stage to speak about her latest honor and also introduced a short film about Pantene's Beautiful Lengths program, which encourages women and men to chop off and donate their locks to make wigs for cancer patients — impressively, over 20,000 real hair wigs have been donated to the American Cancer Society so far. We have a behind-the-scenes look at Naomi's shoot for Pantene, and she told us all about her beauty routine, the products she can't live without, and how she likes to keep makeup and hair care easy and quick! Naomi said:
- On the one beauty product she can't live without: "I have to wear mascara or I have my eyelashes tinted because my eyelashes are completely blond. And my eyes just disappear if they're not framed well."
- On how she changes her beauty routine for Summer: "Loads of sunscreen, just loads of sunscreen. The humidity just makes my hair curly, definitely and I just kind of go with that."
- On her day-to-day hair routine: "It's not very much. I don't have the time, skill, or interest, really. So even before having kids but now it's really shrunk down to a bare minimum. That's why I expect a lot out of my shampoo and conditioner. But I will, if I'm doing it myself, use the triple action mousse. And then if I'm going to work and I know that I'm going to get hot irons all over the place then I'll use a little bit of the heat protector and that helps."
- On picking up hair tips from working with pros for years: "You would think so, right? But I just have never done my own hair. I can't even blow-dry it. I'm a ponytail kind of girl. The best one for me is just the scrunch. Because I actually don't mind the look of, not unruly, but beach-y looking hair, slightly undone. I don't like big bouncy hair."
To read what Naomi said about getting ready to go out and the start of working with Pantene, just read more
Eva, who will back the line's Breakage to Strength collection, said in a statement, "The amount of torture I put my hair through with flat irons, blow dryers, and curling irons leaves my hair extremely damaged. With Pantene I can use all of these tools and still keep my hair healthy." In turn, Naomi will be supporting the Flat to Volume collection and said of her new gig, "Since I became a mother, the time I have for myself has shrunk dramatically. Also, I have never been able to do my own hair. So I am thrilled with Pantene because the quality of the products helps me get the volume I want with very little effort at all." Look for ads from the duo out in July.
I haven't watched Nightline since the Ted Koppel days, but this segment is a decent look into the business of hair care. Reporter Sharyn Alfonsi visits the research and development facilities of personal-care giant Procter & Gamble, showing viewers the tests that have gone into the reformulation of Pantene. Although the segment often feels more promotional than investigative, it's nonetheless a rarely seen peek into the scientific side of beauty — including a look at P&G's amazingly powerful microscopes. Worth a look.
While in the lab, a P&G scientist snipped off a few locks of my hair to be analyzed under the microscope. What you see here is an up-close look at a single strand. It measures 68.7 micrometers in diameter, so it's classified as fine hair. Disappointingly, the hair damage includes "slight cuticle edge chipping," but it's cool. My inner Ms. Wizard is still excited, and the mild damage means there's just one more reason to use conditioner.
Last night, we Bellas were actually joking about how we wished Bret would be the new Pantene spokesperson. The laughter quickly died from our lips when we discovered just how close we were. If you're interested in spending some quality time with Bret and getting a taste of reality stardom yourself, you just have to make a video explaining why you're the next Pantene spokesmodel and then send it in. (Good luck, and bring some Purell.) Right now, you can also get free samples of the new Pantene if you'd like to take them for a test drive. And no, this is not an April Fools' joke. Really.
What's more, they won't be arranged in the usual way on store shelves. Instead of having all the shampoos and conditioners together, all the products for a given hair type will instead be in the same area, including styling products like mousse. Pantene is the most popular shampoo brand, and it's been Bella readers' favorite in the past. Do you think this change was necessary?
Want to get the look? For Danilo's tips, just read more.