Adam Levine's long list of jobs includes singer, songwriter, and perfumer, and now he's adding Proactiv+ spokesman to his résumé. But many of his fans don't know that Adam has dealt with acne since high school. "Acne doesn't care how old you are or how successful you are," Adam said. "Even though I'm a celebrity, I'm no different than anyone else. Acne just shows up and causes trouble. And it can mess with your confidence." Furthermore, in a behind-the-scenes video featuring Adam shooting a commercial for the brand, the star noted that everyone is insecure to some extent. "I'm not made of steel," he said, adding, "Things can bother me about my appearance all the time, and they do."
And now at 26, Kaley is Proactiv's latest spokesperson. She counts the brand's Daily Protection Plus Sunscreen SPF 30 as a favorite, along with Sachajuan Volume Powder, Josie Maran Argan Balm, and Hourglass Powder as her makeup-bag staples. A good attitude does wonders too. "I learned early on in this business that for every person who loves you, there are 10 who don't. I have many passions outside my work, and I think that's why I have maintained such a balanced life," Kaley explains.
As for season six of The Big Bang Theory, the CBS comedy in which she stars, expect the unexpected. She does reveal that Leonard (Johnny Galecki) and her character, Penny, will work on their relationship. But when it comes to the similarities between the actress and the role she portrays, that's where a big line gets drawn into the sand. "The only thing I have in common with my character is that we both live next to other people," she quips.
"It goes back to a few months before I was getting married," she explains. "I was shooting Friday Night Lights in Austin, [and with] the humidity, the great Texas food, the hormones, and the stress of me planning the wedding, my skin was freaking out." Although frustrated, Jurnee felt her complexion issues added a realistic element to her character. "I kept telling myself, "'I'm playing a 16-year-old high student. It's OK; high school students break out,'" she reveals. "But no one wants to break out, whether you're a teenager or not!" See the rest of Jurnee's story now.
Jessica Simpson, Justin Bieber, and P. Diddy are the secrets to Proactiv's success. Forbes reports that the company is on track to making $800 million this year— that's just how powerful celebrity endorsements are. Although most consumers know that these stars are being paid to promote the product, perhaps they tend to trust the brand more after seeing their idol gushing about the item.
The ultimate example of how well celebrity endorsements work is the Oprah Effect. I must admit, while I was watching Oprah’s Favorite Things, I marveled at her ability to make people emotional over mac and cheese. I’m guessing that Oprah is a public figure who people trust, which is why her stamp of approval works like magic. I’m wondering, does a celebrity endorsement of a product make you want to buy it or does it not matter?
This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy — one, two, three and you're done. My fans already know I'm just a regular kid, except the stuff about my life that's not regular . . . like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face."
Along with appearing in infomercials, Justin will also be using the partnership to promote nonprofit Pencils of Promise, which aims to expand education in developing nations. Judging by the devotion of Biebermaniacs everywhere, we're guessing Proactiv is about to see a huge upswing in sales — not a bad way to celebrate the brand's 15th anniversary.
Ten years ago, I went through somewhat of an awkward phase. I decided to dye my hair blond à la Meg Ryan in You've Got Mail, but it was more straw-like than stellar. Also, I had put on a few of the dreaded college pounds (I only thought veggie pizza sounded healthy), and to top it all off, my face was breaking out like crazy. The solution? Some deep conditioner, a smarter diet, and Proactiv Solution.
I used the three-step system for about a year or two, and my pimples seemed to be under control. Flash-forward to a few weeks ago, and the spots were back with a vengeance. I got my hands on some Proactiv, which uses benzoyl peroxide to kill P. acnes, the bacteria that causes acne, and ripped open the packaging with great fervor. But after 10 years, does Proactiv still do the trick? Find out when you read more
Diddy emerges as the newest and most unlikely spokesperson for the Proactiv skincare line. He claims to have been a user for a while now- and yes, I'm using the word "user" loosely because a topical acne treatment is not the only thing he seems to have in his system.