What do you get when one of Hollywood's most popular and powerful A-listers releases a fragrance? In Bloom ($34), the new Avon scent from Reese Witherspoon. Over the course of two years, the self-proclaimed girly-girl was involved in practically all aspects of the perfume-making experience, from helping to select the fragrance's notes to providing input on her inaugural scent's packaging, bottle design, and name. During a phone call earlier this week, Reese shared her thoughts on creating In Bloom. For the scoop, just keep reading.
When it comes to fragrance launches this year, Avon has had quite the star-studded journey. Since last June, the impressively affordable cosmetics brand has launched Christian Lacroix Noir, Courteney Cox-endorsed Spotlight, and Patrick Dempsey's Unscripted. And now, as a two-year Avon global ambassador, it's Reese Witherspoon's turn.
The new fragrance, dubbed In Bloom by Reese Witherspoon ($34 to $59), makes its official debut in November, and features top notes of Georgia peach, crisp greens, and tea leaves; middle notes of magnolias, star gardenia, and night-blooming jasmine; and base notes of cashmere woods, hypnotic florals, and amber wood crystals. Packaged in a rounded glass bottle with an elaborate flower atop, the Oscar-winning actress chose to monogram the champagne-toned box and limited-edition silver charmed bottle. "I monogram everything because I am Southern — it’s a compulsion," she quipped to WWD.
Find out the endearing inspiration behind the scent when you read more