Reese Witherspoon Perfume

Reese Witherspoon In Bloom Perfume Interview
Reese Witherspoon

Reese Witherspoon Talks About Her New Fragrance

What do you get when one of Hollywood's most popular and powerful A-listers releases a fragrance?
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What do you get when one of Hollywood's most popular and powerful A-listers releases a fragrance? In Bloom ($34), the new Avon scent from Reese Witherspoon. Over the course of two years, the self-proclaimed girly-girl was involved in practically all aspects of the perfume-making experience, from helping to select the fragrance's notes to providing input on her inaugural scent's packaging, bottle design, and name. During a phone call earlier this week, Reese shared her thoughts on creating In Bloom. For the scoop, just keep reading.

Beauty Byte: Reese Enters the Bloomin' Fragrance Biz
Reese Witherspoon

Beauty Byte: Reese Enters the Bloomin' Fragrance Biz

When it comes to fragrance launches this year, Avon has had quite the star-studded journey.
by

When it comes to fragrance launches this year, Avon has had quite the star-studded journey. Since last June, the impressively affordable cosmetics brand has launched Christian Lacroix Noir, Courteney Cox-endorsed Spotlight, and Patrick Dempsey's Unscripted. And now, as a two-year Avon global ambassador, it's Reese Witherspoon's turn.

The new fragrance, dubbed In Bloom by Reese Witherspoon ($34 to $59), makes its official debut in November, and features top notes of Georgia peach, crisp greens, and tea leaves; middle notes of magnolias, star gardenia, and night-blooming jasmine; and base notes of cashmere woods, hypnotic florals, and amber wood crystals. Packaged in a rounded glass bottle with an elaborate flower atop, the Oscar-winning actress chose to monogram the champagne-toned box and limited-edition silver charmed bottle. "I monogram everything because I am Southern — it’s a compulsion," she quipped to WWD.

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Find out the endearing inspiration behind the scent when you read more