We're loving all of the swimwear options that are out there right now; at Miami Swim Week, we've seen tons of different prints, colors, and silhouettes, and with each season brings a fresh crop of new looks to try. However, one bathing suit trend that never seems to go out of style is '50s glam. Just look at the effortless allure of bathing beauties like Rita Hayworth, Esther Williams, and Marilyn Monroe. Not only did they have killer curves and perfectly coiffed hair, but they were undeniably sexy while still leaving a little to the imagination. Modern-day stunners like Eniko Mihalik and Marloes Horst worked the trend for Bergdorf Goodman and Seafolly campaigns, respectively — proving that flirty ruffles, sweet gingham, and sailor stripes can still be hot combos. If barely there bikinis aren't your thing, or you just want to try a more retro look on the beach this season, click through to see all of our '50s-chic swimwear picks.
For Jennifer Lopez's look for her upcoming fragrance (her 16th scent!), Love & Glamour, celebrity stylist Oribe gave the star some serious Rita Hayworth-inspired pin curls. And if you're thinking about trying out a retro style for a fun night out — or even for Halloween — it's easy to do.
Start by curling the hair with a one- to one-and-a-half-inch barrel curling iron. Next, place the hair in pin curls, allowing them to set for around an hour. Brush out and finish with a spritz of shine-enhancing product, like Oribe Superfine Hairspray ($34).
Watch out for the scent ($49 to $58), which will include notes of Italian mandarin, water lily, and sandalwood, to launch next month at Macy's.
If one actress could be considered responsible for prototyping old Hollywood glamour, it's Rita Hayworth. Born in Brooklyn in 1918 as Margarita Carmen Cansino, by the age of 19 she had signed with Columbia Pictures and changed her name to Rita Hayworth. Four years later she dyed her naturally brown hair a fiery shade of auburn, and a femme fatale was born. Oozing sex appeal on screen, she quickly became known for her risqué roles as a seductress.
A Life magazine photo shoot in 1941 provided pinup fodder for nearly every serviceman in the military during WWII. A picture of her was even strapped to the nuclear warhead that was tested in the Marshall Islands, paying tribute to her "bombshell" status.
Hayworth is remembered as a feisty, red-headed screen siren who wasn't afraid to mix power and sex appeal. And her look continues to influence today's red-carpet styles; her signature face-framing soft curls are just as glamorous now as they were back in her day.