Sarah Jessica Parker is coming out with a new fragrance. Its name? SJP NYC — so appropriate for a star who's become synonymous with Manhattan fashion. To check out our exclusive behind-the-scenes clip of the Sex and the City star shooting her commercial in New York City, watch now!
Can't get enough SATC? You'll like this news, then. Sarah Jessica Parker is launching a new scent, called SJP NYC, in conjunction with the release of Sex and the City 2 next May. And as you might expect given the launch date, SJP says this one is more about her SATC character then it is about her. “A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street," she told WWD."We wanted to create a party in a bottle." (I always thought Carrie looked more harried and anxious in the opening than ready to party, but maybe that's just me.)
For those of you interested in hitting the club with this one, the scent is a fruity floral, and the packaging (and low price points—15 ml is $25) makes it seem like it's designed to skew younger. SJP NYC has top notes of Italian mandarin, white osmanthus and strawberries, a big, floral middle with gardenia, honeysuckle, mimosa and rose, and a drydown with sandalwood, vanilla, rum, and musk. What do you think? Will this one be a as lovely and coveted as her other two scents, or do the notes suggest Carrie's not nearly as talented a perfumer as SJP?
The Sarah Jessica Parker fragrance empire is expanding. Her first scent, Lovely, was an enormous success that led to a complex scent called Covet. That one is no longer in most stores, and she's still working on a genderless scent. But beginning in February, she'll extend the Lovely line to include three new scents based on the concept of time: Dawn, Endless, and Twilight (no relation to the vampire series of the same name).
“Dawn is the fresh and clean scent,” Parker told WWD. “Its inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy, musky scent. This one is for those moments of intimacy, of love, and being close. It’s slightly complex and mysterious.”
To see previews of SJP in the ad campaign, read more
Here's a strange development: On Saturday, I went to Macy's to check out some fragrances. All of the celebrity scents were in one kiosk, and Sarah Jessica Parker's Lovely was among the most prominent — but where was her newer scent, Covet? Last year there was a ton of buzz (and one odd commercial) for Covet, but the green-tinted bottle was nowhere to be found. Instead, it had been replaced by Covet Pure Bloom, a more floral take in much more attractive lavender packaging.
In the fragrance biz, these sister scents are called flankers, but it's unusual to have one without the original. After asking around and doing a little sleuthing, I found out that the original Covet is no longer carried at Macy's (or at Nordstrom, for that matter). It's not completely surprising; it's a riskier scent than SJP's Lovely, and although I like it, it might not translate well for everyone. But if you love Covet, don't despair; the scent isn't being discontinued, and you can shop online. Better yet, take a peek at TJ Maxx or Marshall's, the latter of which was selling Covet for as little as $24.99. Between this perfume letdown, the end of her Bitten line, and the cheating rumors, SJP isn't exactly having the best summer — but at least that genderless fragrance she's working on is a bright spot.
After the success of Lovely and Covet, is it any surprise that Sarah Jessica Parker is working on another fragrance? The funny thing is, the first one almost didn't happen. In his book The Perfect Scent, journalist Chandler Burr reveals that many fragrance houses declined Sarah Jessica's perfume pitch. Coty, of course, said yes — and has enjoyed millions of dollars in sales because of that decision.
There hasn't been any official buzz on SJP's next scent, but during a recent press event to promote Sex and the City, she revealed what perfume she's been wearing. "It’s a genderless one I have been working on for about six months," she explained. "I wore this a lot when I was shooting the movie."
To find out what kind of perfume Sarah Jessica thinks Carrie Bradshaw would wear, read more
Everyone can rejoice now that the highly anticipated fragrance Covet from Sarah Jessica Parker is finally in stores! You've heard the buzz and seen the ads, I've just gotten the details on what the actual fragrance smells like. Interested?
It's an extremely seductive blend of wet greens, geranium leaves, sicilian lemon, lavender, chocolate, honeysuckle, magnolia, muguet, michelia yunnanensis (a relative of magnolias), musk, vetiver, bois de cashmere, teakwood and amber. It's not too heady, not too sweet and I think it's actually very wearable for any time of day.
And tell me you're not kvelling over this jeweled top bottle! Talk about style—but would you really expect anything else from SJP? It has been created from weighted glass made to resemble a polished cabochon gem. The neck of the bottle is draped in a gold choker and the cap is a removable halo of smoky topaz rhinestones.
The collection includes a 3.4 oz Eau de Parfum spray ($68), a 1.7 oz Eau de Parfum Spray ($52), a 6.7 oz Body Lotion ($32), a 6.7 fl oz Bath & Shower Gel ($28) and a Solid Parfum Compact ($40). I'm already prepared to commit a sin if anyone should covet my bottle of Covet!