In Japan, the most popular grooming brand for young men is Gatsby. This name always makes me giggle, because, well, things didn't work out so well for the literary Gatsby. From my American viewpoint, the number of Gatsby products is astounding—more than a dozen colors of hair dye, styling putty, six varieties of deodorant, on and on and on. Men have as many beauty products as women do!
It makes sense, though: A recent story shows that young Japanese men are grooming themselves in a way that makes your average metrosexual seem like Charles Bronson in comparison. And their female counterparts consider it sexy, as shown by the heartthrob status of actor/model Takuya Kimura, pictured here. reveals the latest trend for guys in Japan: looking pretty, not masculine. Take a look at what it involves:
"I shave the tops and bottoms of my eyebrows to make them look cleaner," said Shinya Abe, 21, a wispy third-year student at Kobe University in western Japan. Abe, who also uses a men's eyebrow kit of brow comb, brow scissors and tweezers to keep his brows in line, says many of his classmates go further, shaving off their eyebrows and pencilling in new ones. Some go to aesthetic salons, or "esute", to get facials, manicures and pedicures.
To find out more, and to see a Gatsby commercial that would not go over too well on American airwaves, read more