Due to an eagle-eyed couch potato in the UK, L'Oreal is under fire for having misleading ads. A commercial for Telescopic mascara features Penelope Cruz looking long-lashed and lovely. It also promised that women could have "up to 60 percent longer eyelashes" with the mascara.
The problem? As the TV viewer suspected, Cruz was wearing false lashes in the commercial! She complained to the Advertising Standards Authority, which deemed the ads misleading. According to the Daily Mail:
L'Oréal told the ASA its product made the tips of lashes more visible, giving a lengthening effect.
It said: "Penelope Cruz was wearing a few individual false lashes inserted into her natural lashes to fill in the gaps in her natural lashes for a consistent standard of lashes."
Furthermore, the Beeb reports that L'Oreal said it was "common industry practice" to use artificial lashes.
Are you surprised? I'm not. To find out why, read more