Matrix recently launched a new line of thermal styling products called Vavoom Gold Heat.The four-product collection contains micronized gold, which acts as a protectant against heat-styling tools (hair dryers, straighteners, curling irons). They also claim to style your hair faster, since the formulas supposedly disperse heat more evenly.
The collection is broken down into two categories: volumizing and control. Its four pieces are Blow In Volume (protective lotion for thin hair), Iron In Volume (adds shine to thin hair), Blow In Control (protective serum for thick hair), and Iron In Control (prevents static on thick hair).
All of the Vavoom Gold Heat products cost between $13.95 and $15.95 and are sold only in salons (see the box on the top right to find one close to you). For more details on each of the products, read more