MAC Cosmetics has been raising and donating funds to help further HIV/AIDS research, education, and services for 18 years through its MAC AIDS Fund. And this year, the beauty brand is upping the ante by doubling its donation from maccosmetics.com sales of all Viva Glam products tomorrow, World AIDS Day.
Since 1994, the MAC AIDS Fund has raised more than $270 million, making MAC the leading nonpharmaceutical corporate fundraiser. You can get in on the legacy by adding the Viva Glam It Up Bag ($30) to your holiday shopping list. To learn more about World AIDS Day, head to worldaidsday.org. And to see how the Viva Glam proceeds are being used for the greater good, check out macaidsfund.org.
All the proceeds from the Viva Glam products go to the MAC AIDS Fund, so if you adore these two and want to help a worthy cause, you'll be able to grab them when they hit your local MAC counter in February.
As part of her ongoing work with MAC's Viva Glam campaign, Lady Gaga has enlisted her little monsters in a new digital, interactive effort that just launched on the VivaGlam site. The campaign, dubbed "Glam This Way," gives MAC and Lady Gaga fans the chance to raise HIV/AIDS awareness among those in their own social networks.
One of the coolest things about the campaign is how the company plans to celebrate the efforts of those who join; Lady Gaga's friend and stylist Nicola Formichetti will create a couture design composed of fan images, which Gaga will wear in the Fall. Cool, right? You can find out how to become a part of Gaga's movement (and see my "Total Glam") when you read more.
The time is here, Lady Gaga lipstick lovers. Lady Gaga and MAC's charitable Viva Glam line has teamed up for another campaign after the success of her namesake bubblegum-pink lipstick last year. And now her new buff-peach Gaga 2 lipstick ($15) and Gaga 2 Lipglass ($15) are available. If you're curious to see what the new shades look like up close, see the images when you read more.
After joining Cyndi Lauper as this year's MAC Viva Glam lipstick spokesperson, Lady Gaga has signed on for another year of the same. Since the lipstick's launch in 1994, sales of Viva Glam have raised more than $190 million for the MAC AIDS Fund; MAC says the Gaga/Lauper campaign was the most successful ever. Here's a first look at Gaga's surprisingly soft campaign ad, featuring a peachy pink lip color that we can't wait to check out. Until then, have a look at what Lauper and Gaga's Viva Glam shades look like on Team Bella.
- Buy 50 pounds of onions or 20 pounds of potatoes
- Purchase a week's supply of groceries for two clients
- Pay for eight home-cooked meals
- Cover the cost of fuel for Manna trucks to make 37 deliveries of healthy meals
- Pay for a medication organizer to help patients manage their complex needs
Internationally, that money goes even farther. One lipstick can:
- Buy a pair of school shoes or stationery for a child orphaned by AIDS
- Provide education to five HIV-positive pregnant women, helping them prevent transmission to their unborn children
- Feed two children with two meals per day . . . for a month
All this from a little lipstick. To see what the new Viva Glam shades look like on people who aren't pop superstars, keep reading.
Better yet? For each sale of the just-launched Viva Glam Gaga lipstick, a light blue-pink lustre, and Viva Glam Cyndi lipstick, a light coral-red luster ($14 each), every cent will go directly to the fund. And little purchases add up: Through sales of Viva Glam, MAC has raised more than $150 million to fight HIV.
As for what the pretty pair had to say about their new shades, Cyndi revealed in a statement that hers is "a really fabulous red." As for Gaga? She quipped, "It’s very me — a bluish pink, great for everyday, a little bit '80s. I hope that women buy this lipstick, and honor themselves and honor the cause." Will you pucker up?
Photo courtesy of MAC