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Look Your Best With Style Inspiration From Wella Professionals

Can a new hairstyle help you get more out of life?

Can a new hairstyle help you get more out of life? We're all for the idea that real beauty comes from within, but there's no doubting the fact that a fresh new look can have a tremendous impact on your mood — and maybe even inspire some major life changes!

That's what Wella Professionals makeover winner Jenna and her mom are about to discover in the video featured above. Watch as they share their hair hopes and personal dreams, and see how it all comes together . . . with a few fun surprises along the way!

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SPOTLIGHT ON YOUR STYLE CONTEST: YOU COULD WIN THE ULTIMATE LA SALON EXPERIENCE AND MORE

We’ve all wished that we could experience the same red carpet treatment as our favorite celebs: With the Spotlight on Your Style Contest, maybe you can!

We’ve all wished that we could experience the same red carpet treatment as our favorite celebs: With the Spotlight on Your Style Contest, maybe you can!

Check out the video above for a behind-the-scenes look at how TV star Lindsay Price gets glam with the help of Wella hair care and one of LA’s hottest stylists. Are you totally jealous? Well, think good, lucky thoughts instead, because the next shining spotlight could be on YOU.

Enter for a chance to win the Spotlight on Your Style Contest today! One grand-prize winner and a friend will receive a 2-night trip to LA, dinner for 2, and an amazing shopping spree—plus the same celeb-caliber salon experience seen in the video with Lindsay Price. But the star turn doesn’t end there—the whole adventure will be documented in a PopSugar Studios video featuring the winner.

Are you ready for your close-up? Click here to submit your name, email address, and picture, and share why you want to come to LA and have the spotlight on your style. Good Luck!

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Tips From Top Wella Stylist Alexandra Matiz

We asked top Wella stylist Alexandra Matiz, owner of Muze Salon in New York, what her best tips are for keeping your locks in tip-top condition.

We asked top Wella stylist Alexandra Matiz, owner of Muze Salon in New York, what her best tips are for keeping your locks in tip-top condition. Her work has been seen in places like Fashion Week and top beauty and fashion publications, and she is also giving us a peek into what is trending for this season!

How long have you been a stylist, and how did it become your passion?
I've been a stylist over 20 years and find it to be a creative, fun, and always-evolving profession. Also I love that I am able to touch people in such a special way that makes them feel good about themselves.

What are some trends we can look forward to this season?
Some of the trends for this season are colors are getting richer; I prefer to say that rather than juicier. Reds are more natural, tone-on-tone dimension is very in. Blondes will have more saturated golds with violet hues in them. A remembrance of classic champagne tones. Hairstyles are easygoing, effortless, and soft to the touch.

When it comes to keeping color-treated hair looking healthy, what are your best tips?
To help keep your color-treated hair looking its best, make sure that you that use products that are color-safe, like the Brilliance Shampoo and Conditioner from Wella Professionals. To help condition your ends, which tend to be more damaged, use a weekly intense treatment for five minutes, like the Brilliance Deep Treatment Mask, also from the Wella Professionals line.

What are some tips to keeping hair looking healthy between cuts?
To help your locks looking their best between visits, always protect your hair from overly working it with your tools. A great way is to prep your hair with Velvet Amplifier, which will improve manageability and improve your finished look. To protect your hair from heat damage, use a thermal protectant spray like Thermal Image.

I especially love Wella's Natural Volume Mousse. It gives tons of body without building up too much in the hair. Flowing Form is also one of my faves, because it helps to control rebellious hair. I love finishing the look with Stay Essential hair spray.

Hair

Wella Resonates With Its New Sound of Color Trend Collection

You've heard of The Sound of Music, but what about the sound of color?

You've heard of The Sound of Music, but what about the sound of color? That's precisely the overall theme Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood devised for the brand's Trend Vision show this weekend in Madrid. "I think everybody hears music or sound in different ways, as you see color in different ways," explained Wood. "One person's pink is another man's navy blue, so I think it's interesting that this idea — the color and sound and music — came together."

Four separate teams from around the globe presented their own interpretations of Souleiman and Wood's artistic vision at the big event. From the creepy to the whimsical, the avant-garde looks displayed on the Spanish stage are sure to inspire. It's a note on how over-the-top creations, which are predominately done to spark the imagination and delight, eventually trickle down to form a more mass appeal.

Full disclosure: Wella Professionals flew a group of beauty journalists, myself included, to Madrid to attend and experience the show.

Beauty How To

A Two-Step Trick For Enhancing Curls of All Kinds

One of the interns here at Sugar has the cutest, most enviable curly/wavy pixie, while I, on the other hand, have the subtlest of waves in my pixie-esque cut.

One of the interns here at Sugar has the cutest, most enviable curly/wavy pixie, while I, on the other hand, have the subtlest of waves in my pixie-esque cut. But with just the right product and styling technique, I have been able to coerce my normally wave-resistant strands to form soft curls thanks to tips from my stylist.

It's easy to do on any length hair, as long as you have slightly wavy strands, but also works wonderfully for those with super curly strands, too. Start off by applying a firm hold curl-enhancing gel to hair that's still slightly wet. I like Wella Hypercurl ($22), as it gives just the right amount of texture, but without the crunchy results. Then, break out the diffuser — a necessary styling tool that will soften your hairstyle, all while preventing frizz.

For a bit more customization, you can wrap individual strands around your finger to help give the curl more definition. But if you have barely-there waves like me, try scrunching and squishing hair into the diffuser.

Glare

Shine Boosting Hair Serums Outfitted in Red

Have we mentioned it's red week enough times yet?

Have we mentioned it's red week enough times yet? Here are some of my favorite anti-frizz formulated serums that are packaged in...red! To apply: after washing and conditioning your hair, while it's still wet apply a few drops of serum starting at the ends and working your way up to the roots. After you blow dry, if you need to control any fly-a-ways, dab just a little bit into the palm of your hand and then use your finger tips to smooth out your already set hair. Keep in mind that too much product will make your hair limp and greasy looking, so use sparingly.

Glare Smoothing Serum, $15.95, is so shine enhancing everyone will be asking what you've done to your hair! Really, it's addictive. This serum is heat activated so apply when hair is wet and blow dry away.


Wella Color Preserve Seal & Shine, $12.31, smells great and believe it or not, this little bottle will last you a better part of next year! It helps to not only fight frizz but it shields colored hair from oxidization while adding shine.


For one last red-bottled serum, read more