antiaging

Jessica Simpson is no stranger to beauty endeavors; throughout her career, she has been a spokeswoman for Proactiv and has launched several fragrances. She even starred in a beauty-focused show, The Price of Beauty. Now, Jessica is joining the BeachMint.com family with the October debut of BeautyMint.com. The BeachMint umbrella includes JewelMint.com, featuring jewelry designed by Kate Bosworth, and StyleMint.com, featuring t-shirts designed by Mary-Kate and Ashley Olsen. All products sold on each site cost $30, and a new collection is released monthly to its members.

Jessica's BeautyMint site will follow a similar setup. Her version, however, will focus on antiaging skin care and will be backed by celebrity esthetician Nerida Joy. It's interesting to note that Jessica, who is still quite young at 31, is entering into the antiaging realm. Expect to see eight new "Mint" sites to launch by the end of 2012, and tell us: will you be visiting Jessica's new site?

You might know Zeno as the brand with various acne-reducing gadgets in its arsenal, and now it's branched out to the antiaging category, with the recent release of the Line Rewind Wrinkle Reduction Kit ($40).

The two-piece set includes a Wrinkle Reduction Serum formulated with ingredients like antioxidant-rich Resveratrol, hyaluronic acid to help plump the skin, and a peptide complex to rejuvenate. Also included is an asymmetrically shaped hand-held device that uses red light therapy to assist in eliminating fine lines and improve the skin's tone. One thing that makes it a bit different from similar gadgets, however, is that it vibrates and heats to provide a soothing experience, all while increasing the effectiveness of the serum. To see what I thought of the Line Rewind, just keep reading.

When I heard about Swell Skin's two-step skin care regimen, which includes a bar soap and an oil, I knew I had to try it. First, how easy is that? Second, products are made using wonder ingredient sea buckthorn oil, rich in antioxidant vitamins C and E, emollients, and essential fatty acids.

The brand's Face Treatment ($32), used in step one, is a very mild soap in bar form. It has just the perfect amount of sudsing action with a faint, fresh nonsynthetic aroma. Skin feels clean and refreshed after use, with no painful stinging sensations or can't-move-my-face tightness. See more when you keep reading.

I'll be honest: I'm not a fan of eating blueberries. Yes, I'm aware of their amazing qualities and powerful antioxidants, but I just never cared for the taste. So consider my reluctance to try Yes To Blueberries Intensive Skin Repair Serum ($20). I was afraid the scent would instantly turn me off, but I was on the hunt for glowing skin, and that's exactly what I got. To find out how it worked, and why you might want to say yes to blueberries, just keep reading.

Every skin care expert you ask, from dermatologists to estheticians to product development specialists, will likely have varying opinions on when antiaging skin care should enter your daily regimen. But according to Marie Veronique Nadeau, esthetician and founder of Marie Veronique Organics, an ecofriendly skin care line, "Your skin is going to tell you when." Of course, sunscreen is a must at any age, but to find out more about what Marie had to say about the topic, just read more.

Marie Veronique Nadeau is the kind of woman you want to chat up for hours. Not only is the former chemistry teacher practically (and naturally) wrinkle-free in her early 60s, but she's also a licensed esthetician and founder of Marie Veronique Organics, an eco-friendly line free of toxins, nanoparticles, and petroleum-based ingredients. And when I asked Marie for a few quick, easy, and natural masks to do at home, she delivered. Find out two great recipes when you read more.

After discovering more than two gray hairs near my temples, lately, I've been paying a bit more attention to antiaging skin care. Arbonne's RE9 Advanced line, which consists of 11 products, is paraben-free and supposedly, you'll see results in 24 hours. I tried a few products out from the packaged-in-orange line, so to find out more about which item I liked most, just keep reading.

If you've ever bought a product that promised to have sunscreen or be antiaging only to wind up with a sunburn and no noticeably wrinkle-free skin, you'll be happy to know that the FDA is about to start taking action. It's considered illegal for a brand to say that its product counteracts or controls the aging process, and that's exactly why the FDA's Center for Drug Evaluation and Research is launching a major initiative to begin enforcing drug claims on imported cosmetics, which include SPF, antiaging, and antiwrinkle claims.

FDA warning letters have already been sent out to several large firms, and just last month, several products were put on the agency's Import Alert #66-38, a watch list of cosmetic manufacturers who have been found to import cosmetics that carry drug claims. I don't expect to see big changes immediately, but it will be interesting to see just how far the FDA will go with its enforcement. What do you think? Will this initiative ever get off the ground, or is it a good idea, but too difficult to enforce?