If you've been hoping for a Jetsons-style way to shop for makeup, you'll be pleased to learn this. Hewlett-Packard has created a service that will help you find the right shades of foundation, lipstick, blush and eye shadow for your skin tone.
According to a new story in Scientific American, all you need is a cell phone camera and a sheet of color swatches that HP provides. Just snap your picture with the color sheet and send it as a picture message to HP, where computers will use algorithms to deduce the right colors for you. The software color-corrects the image, matches your skin tone to a database of colors chosen by makeup artists, and sends you the findings via text message.
Hewlett-Packard is mum on when this service will roll out, and it'll likely happen with only one cosmetics brand at first. Admittedly, the idea is innovative, but I have some reservations. To find out what they are, read more