You know how makeup artists are always saying things like, "A bit of white eyeliner along the rims of your eyelids will perk up tired eyes"? Well, I could never get this trick to work; the white always looked too obvious, so I wound up using my pencils to whiten my nails.

But now I've figured it all out. As it turns out, yes, white eyeliner looks too artificial, but if the eyeliner has just a hint of beigey pink, the trick works wonders. Today, I used Being True dual eyeliner ($18) in Express/Reflect. One side of the pencil is a warm brown shade; the other is a pearly champagne color. I used the brown shade on my upper lash line to define the eye, then used the lighter shade along my lower waterline (the lower lid right above the lower lashes). Magic! The brown gives the illusion of thicker lashes, while the lighter color brings out the whites of my eyes in a natural-looking way. Now I know what these makeup artists have been talking about all this time, as though I've joined a secret cabal of eye-tricking geniuses. To see how it looks, read more
Bella Brand: Being True
I recently came across two little green compacts displaying just the words "Being True." Ahhh, simplicity, how I am a sucker for you. One was a powder blush and the other a creme, in colors that gave me a little chill of excitement—you know, the one you get when you think a color might just be perfect for you? When I tried them, I was immediately hooked. The creme gave a perfect rosy flush that when topped off with a dusting of the powder stayed in place all day. I did some research on the line and was pleasantly surprised to find out just how innovative it is.
Being True Cosmetics is a spa brand, which means it is focused on dermatological health. They have incorporated the powerful antioxidant idebenone into their products, (which also happens to be the key ingredient in the ritzy Elizabeth Arden Prevage line). Idebenone not only protects from free radical damage, but also acts as a depigmenting agent to help correct existing age spots and sun damage. Since I try to take care of my skin in as many ways possible, I feel good knowing that one more thing I apply in the morning is working to protect my face.
To find out where you can get your hands on Being True, read more