Cofounder Katia Beauchamp put it best when she likened it to a mashup of fruit of the month-meets-Sephora-meets-Allure kind of experience. "My business partner Hayley Barna and I came up with the idea while we were still at school [Harvard Business School], specifically, December 2009. We had a successful beta while in school, graduated in May, and launched in September," Katia explained. Have you tried out Birchbox — or if you haven't, are you planning on it?
I really like the idea, and it would really be nice if Mr. Bella could get some of his beloved guyliner in a stick that wasn't way too small for big dudes' hands. The line also supports emerging artists and features original work on its packaging, which sounds cool, and Natalia has committed to using her studio space to "mentor gay teens lacking acceptance and support." If the brand becomes available online or gets wider distribution, will you be interested in buying some products that aren't "just for girls"?
This time, instead of serving as part-owner, Jonathan's duties at Jonathan Antin Hair Care will fall into the creative director realm. Noting the uniqueness of the situation and emphasizing that the parting was on good terms, he told WWD, "I feel like I was pretty lucky that I am able to move on and immediately start and, for lack of a better way of putting it, compete with Jonathan Product."
We've seen people who have left their eponymous lines before, like in the case of Vidal Sassoon, Jo Malone, Helmut Lang, and Jil Sander, but I can't recall anybody who's then started another line named after himself. (However, Aveda founder Horst Rechelbacher did leave the company around 2003, only to start up Intelligent Nutrients soon thereafter.) What do you think? In this battle of Jonathan vs. Jonathan, are you willing to give his new line a whirl?
Josie Maran Cosmetics has just launched! The model turned mother turned Dancing With The Stars actress has finally launched an organic, cosmetics line that's free of fragrance, parabens, toxins and petrochemicals. And to continue the eco-friendliness, it has biodegradable packaging.
Maran grew up in Northern California and had a "green" upbringing. After having a little girl of her own (Rumi, two years old), she wanted to get involved with an environmentally conscious project. Since she has ten years with Maybelline under her belt as well as countless magazine and runway appearances, Josie knows a thing or two about makeup.
Her goal was to create products that brighten your complexion without clogging your pores. The formulas are very lightweight, they contain high quantities of color pigment, and each of the products have been screened through the Environmental Working Group to ensure they are organically sound.
To learn more about the collection and details for purchase, read more
Ok, so Boots 17 isn't exactly a brand-new brand. But its collaboration on a makeup product line with fashion designer Jonathan Saunders is. And according to a recent press release, Anna Wintour was quoted as calling the designer "London’s hottest It boy." I'd call that the accolade of the century!
The new limited-edition collection consists of four lipsticks (£ 2.99) in Alwyn (red shown), Rousseaux (fuchsia), Ella (pale pink) and Tourney (nude) as well as four eye shadows (£3.99) in Selwyn (mink brown), Favia (fuchsia), Vodence (dark grey) and Elador (white) in any Boots store.
Unfortunately, this doesn't include CVS and Target—where Boots items are sold in the US—so until you plan to take a swim across the pond, as of now, these products are only available to UK customers. What's awesome about this line is not only the nude and bright range of colors, but also the funky, bold printed packaging that it comes in (once again, I admit to being a complete sucker for packaging). To find out what Jonathan has to say about the collaboration, read more
J.Blossom is a brand with a clear mission, and a warm, fuzzy one at that. Founder Jamila White created the bath and body products with children of color in mind, looking to keep kids both clean and carefree. In a recent interview with Afrobella, White explains her motivation:
"I felt like little girls’ self-esteem was under an all-out assault. Every message was telling them that something was wrong with them; that they needed to have long, straight hair; that their skin wasn’t the right shade; that their noses were too big; that their body wasn’t the right shape ... "
To that end, every product in the J. Blossom line — including bubble bath, lip balm, and body lotion — comes with an "affirmation" on the label, such as "I have a beautiful smile" and "Beautiful skin comes in all shades – yummy chocolate, smooth caramel, or creamy vanilla!" For details on the products, read more
I've had some bad experiences with lip-plumping glosses that sting or irritate my mouth. So I'm very interested to try the new volumizing lip glosses by Tallulah Cosmetics. Founded by a first-grade teacher from Kentucky named Amy Wheeler, Tallulah launched Glossary — its first product — in December. Because these products are mineral based, Glossary is designed to give your pout a long-lasting plumpness without inflammation.
Glossary's secret ingredient is mica, which reflects light and hugs the skin to create the appearance of plumper lips. The lip gloss also contains Vitamin A to smooth your lips and SPF 15 to protect them from the sun. For more details, read more
I love this new trend in anti-aging products (like Dove's Pro-Age) wherein cosmetics brands are celebrating mature beauty rather than trying to deny the effects of aging. Appropriately named Wise Woman and clad in subtle gold packaging, the Body Shop's new skincare line is designed especially for women over 50.
Released just in time for Mother's Day, the line includes eight products designed to keep skin moisturized, radiant, and resilient. I'm particularly intrigued by the Softening Toner and the Eye Cream. The Wise Woman Starter Kit (pictured) looks like it would make a great gift: It comes with day and night creams, as well as the very magical-sounding Vitality Serum.