covet

If you've always wanted to hire a personal stylist, check out Covet.com. Seriously, it doesn't get any better than this. I admit, I was a bit skeptical about working with a virtual stylist, but after taking its awesome Stylyzer test, I was a changed woman. It described my style to a T and also compared my likings to celebrities who have the same taste — i.e. Sienna Miller! This is how it works: sign up, take the Stylyzer test, submit size and brand info, and presto. All you have to do now is wait for the shopping suggestion emails from Covet. Oh, did I mention the services are free?

Here's a strange development: On Saturday, I went to Macy's to check out some fragrances. All of the celebrity scents were in one kiosk, and Sarah Jessica Parker's Lovely was among the most prominent — but where was her newer scent, Covet? Last year there was a ton of buzz (and one odd commercial) for Covet, but the green-tinted bottle was nowhere to be found. Instead, it had been replaced by Covet Pure Bloom, a more floral take in much more attractive lavender packaging.

In the fragrance biz, these sister scents are called flankers, but it's unusual to have one without the original. After asking around and doing a little sleuthing, I found out that the original Covet is no longer carried at Macy's (or at Nordstrom, for that matter). It's not completely surprising; it's a riskier scent than SJP's Lovely, and although I like it, it might not translate well for everyone. But if you love Covet, don't despair; the scent isn't being discontinued, and you can shop online. Better yet, take a peek at TJ Maxx or Marshall's, the latter of which was selling Covet for as little as $24.99. Between this perfume letdown, the end of her Bitten line, and the cheating rumors, SJP isn't exactly having the best summer — but at least that genderless fragrance she's working on is a bright spot.

Sarah Jessica Parker smiled through the pain of slipping on those stilettos for the launch of her newest fragrance, Covet, at Macy's in NYC today. We're definitely checking out the new scent that Sarah has worked so hard to perfect, but if you need a little more coaxing to pique your interest, check out the commercial for Covet starring SJP herself. In the meantime, we'll sit back and covet her perfectly toned arms as she poses pretty with her new perfume.

More of SJP at the launch if you read more

Everyone can rejoice now that the highly anticipated fragrance Covet from Sarah Jessica Parker is finally in stores! You've heard the buzz and seen the ads, I've just gotten the details on what the actual fragrance smells like. Interested?

It's an extremely seductive blend of wet greens, geranium leaves, sicilian lemon, lavender, chocolate, honeysuckle, magnolia, muguet, michelia yunnanensis (a relative of magnolias), musk, vetiver, bois de cashmere, teakwood and amber. It's not too heady, not too sweet and I think it's actually very wearable for any time of day.

And tell me you're not kvelling over this jeweled top bottle! Talk about style—but would you really expect anything else from SJP? It has been created from weighted glass made to resemble a polished cabochon gem. The neck of the bottle is draped in a gold choker and the cap is a removable halo of smoky topaz rhinestones.

The collection includes a 3.4 oz Eau de Parfum spray ($68), a 1.7 oz Eau de Parfum Spray ($52), a 6.7 oz Body Lotion ($32), a 6.7 fl oz Bath & Shower Gel ($28) and a Solid Parfum Compact ($40). I'm already prepared to commit a sin if anyone should covet my bottle of Covet!

This month's issue of Elle features Sarah Jessica Parker and how she's become not just a celebrity, but also a brilliant businesswoman. In the story, SJP talks about Covet, her new fragrance:

"I know this about me: I will only do something that I can completely and utterly, for better or worse, take the credit, take the blame for, 100 percent," she says. Indeed, the bigwigs at Coty seem bemused by just how deeply she plunged herself into her two fragrances—two-year-old Lovely and, new this month, Covet—obsessing over everything from the herringbone-pattern box to the ultraspecific note of geranium in the scent itself ("I like that the plant was pulled from the earth, so you smell all the green of the sand and the dirt, and just a little bit of those petals on the bottom," Parker says).

To see a gallery of the ad campaign, plus pictures of the jewel-inspired packaging, read more

If Sarah Jessica Parker's first perfume, Lovely, was too girly-girl for you, then her latest scent, Covet, will rock your olfactory world. According to reports the scent, made of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate, will hit Macy's in mid-July and will be distributed to other department and specialty stores after August. The actress drew inspiration from her hometown of New York City and knew from the very beginning that she wanted the smell to be more aggressive.

SJP's two fragrances represent the opposite sides of the same woman; Covet, which comes with a jeweled cap and gold herringbone neck, appeals to the saucy, bad girl side. Ladies, tuck away your lovely side for a while and let your ballsy woman roar!

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