Wouldn't it be nice to wear a gorgeous dress and have a foxy Frenchman follow you? Lucky Anne Hathaway gets paid to do it! She stars in the ad campaign for Magnifique, the newest fragrance from Lancôme. It's a woodsy floral (with some unusual ingredients). Here's Anne looking as French as possible while the Brand New Heavies provide the backing tune. I still say the tagline is corny, and Fab thinks the hand-smooching is silly — but wearing a beautiful gown in the world's most beautiful city? Chic as can be. What's your take?
"You are unique, you are Magnifique." That's the tagline for the new Lancôme fragrance that ambassador Anne Hathaway unveiled in Paris last week. The woodsy, floral perfume won't be available until September, but we're hoping to get a sneak peek at the ad campaign very soon. For now, I can fill you in on the ingredients and concept behind Magnifique.
Inside of the faceted ruby-red glass bottle you'll find a blend of spicy floral woods that, according to creators Olivier Cresp and Jacques Cavallier, is supposed to be an interpretation of the color red. Specifically, there are essences of saffron, cumin, rose, rose absolute, jasmine, sandalwood, and vetiver. Perhaps the most notable ingredient is the woodsy nagarmota essential oil. Cavallier says, "As far as I know, it's never been used before in feminine fragrance."
The Magnifique product range will include two eau de parfums ($65-$85), body lotion ($46) and shower gel ($46). Aside from the tagline, which is a bit Zoolander, it's as promising as it is intriguing.