memoire liquide

Trend Alert

Trend Alert: Naked Is the New Thing in Fragrance

If your dream perfume smells exactly like a naked person, then you're in luck, because there's a whole crop of new scents designed for closet nudists.

If your dream perfume smells exactly like a naked person, then you're in luck, because there's a whole crop of new scents designed for closet nudists. Most recently, Nasomatto Nuda ($144), a scent that's supposed to embody "the translucence of our senses, nude desire," and Nudité Intense ($48), which smells like "a sheer, diaphanous wisp of nude skin," became available. And that's not all.

Mémoire Liquide created No. 502 Nudité Absolue Parfum ($65), there's naked-skin scented Perfect Veil Pure Perfume Oil ($40) from Sarah Horowitz Parfums, and even big fragrance houses have gotten in on the act, with fragrances like Stella McCartney's new Stella Nude ($45), which "evokes the softness of skin." I think I can see the appeal of wearing something that smells like a very good version of nothing, but what do you think? Is this a trend you'll be stripping down for?

Perfume

Fragrance Review: Memoire Liquide Vacances Liquide

Vacances Liquide ($95) is like a more grown-up, luxe-smelling version of the popular Harajuku Lovers "G" scent.

Vacances Liquide ($95) is like a more grown-up, luxe-smelling version of the popular Harajuku Lovers "G" scent. If you love coconut, tropical florals, and vanilla, you'll eat this one up. It opens up with a bright burst of very real jasmine, sashays its way into a mix of beachy floral and coconut water that smells like the best parts of sunscreen, then dries down to a soft, slightly woody vanilla that makes your heart break for the smell and feel of old redwood decking in the May sun.

It's an unabashedly summery scent, and the creators weren't joking when they said they designed it to smell like vacations, because it does. It reminds me of every trip to the beach, every Summer day spent swimming in lakes and sleeping on docks, and every afternoon spent lazing under the shade of Carolina jasmine creepers. It's rare that a fragrance can evoke such a general sense of nostalgia, but everyone I've asked to smell it feels the same way. A gorgeous scent for the first warm, blue-skied day you get. Wear it on a gray day, too, for a touch of the sweet sadness of memory and the promise of sun-soaked, lazy times to come.