Not too long ago on The Late Show With David Letterman, guest Jennifer Garner revealed that she used to run a lucrative scrunchie business back in college. This got me thinking about these vintage (and oft-mocked) ponytail holders. Just exactly where did they come from, and who used to — or still does — wear them anyway? Find out this and more, when you read on.
American Apparel has been trying to bring back the scrunchie for more than a year, but most of you aren't feeling it. Still, the scrunchie persists! This time, it's available in new gold lamé and neon versions. Scrunchie inflation has hit, too: at $6 each, these offerings are $2.50 more than 2009's scrunchies. I still can't go for this trend resurrection, but if you had to wear one of these, which would you choose?