Waterproof mascara isn't just for the pool, lake, or beach. Even when you're away from the water, this stuff has plenty to offer. It keeps lashes full and curled all day long, and with these three picks, you won't have to worry about flakes or clumps either. We tried them; you'll love them.
Summer has just begun and we're smack-dab in the middle of wedding season. So whether you're tearing up the ocean or tearing up at a touching ceremony (you have to love homophones), you're going to need a resilient, long-lasting waterproof mascara. There are lots of great ones out there, but to help you narrow them down, here are five top picks.
Next month, a Sugar staffer is getting married. Hooray! On the big day, our bride wants to appear radiant and dewy, but not shiny, in photographs. So I asked Avon's Global Creative Color Director, Jillian Dempsey, for her expert opinion on the topic. Best of all, her advice applies not to just brides, but bridesmaids, or anyone who wants to reduce the glare of a shiny, not-so-happy forehead in photos. To find out Jillian's tips, just keep reading.
Hitting the beach can be problematic when it comes to your makeup. All the things that are great about the seashore — the sand, the surf, the soft, salty, humid breeze — cause regular beauty products to run, melt, and just plain fail. And that's where these products come in. They're designed to be sweat-proof and waterproof and to keep you pretty. For some brilliant beach-ready finds, just keep reading.
How are you holding up, snow-bogged East Coasters? Over the past few days, it's been wet weather all around, as moderate-to-heavy rain has slammed several other areas throughout the US. Couple that with high winds, and we're talking some serious beauty interference. This is where waterproof makeup comes into play. Often manufactured with special waxes, polymers, or a certain type of dimethicone to lock pigments into place, just about every kind of makeup from brow enhancers to mascara to foundation has its waterproof counterpart. Check out a few below for some inspiration, including some remover options specifically made to dissolve these stay-put formulations:
With tons of mascara out there, both waterproof and not, I always assumed personal preference was the driving force behind purchases. I have a pal who purposely stocks a water-repellent tube during the cold months (and for sappy movie dates) whereas others wear only waterproof even on happy days. So, what's the big difference?
Well, as I embarked on my latest research mission, I hoped for an easy answer . . . but no dice. It seems likely that what makes makeup waterproof is the presence of fats, oils, or waxes, as all three of those are hydrophobic — that is, resistant to moisture. (It makes sense that cosmetic companies would keep exact mixtures a secret, as competitors would want to include whatever worked best.)
But speculation is never that satisfying for Detective Bella so next I set out to compare the ingredients of one of my favorite mascaras, Diorshow vs. Diorshow Waterproof. Get my results when you read more
"No clumps!" the green packaging for the new Maybelline Define-A-Lash Waterproof Lengthening Mascara shouted at me. Zero, zip, zilch, nada? That's a tall order as far as I'm concerned. I was skeptical, but intrigued enough by the grandiose claim to drop $7.50 and give it a shot.
The mascara comes in a sleek, futuristic green tube, and the wand is slightly curved. The wand has widely spaced, short bristles (which are supposedly what prevents the clumping) but it looks like something that couldn't possibly deposit a thick coat of color onto my lashes. But looks can be deceiving, and the reality is that it's ergonomically designed for each bristle to snuggle in between each of your lashes, resulting in a thorough and mostly nonclumpy application of color. The thinness of the wand also allowed me to reach the inner-corner lashes without poking myself in the eye.
To see some before and after shots, read more