wildaid

It has been nearly a year since Kate Hudson announced that she was diving into the beauty business, and only now are we able to see the fruits of her labor. Kate, with stylist David Babaii, worked to create David Babaii for Wildaid. The 10-piece line currently consists of all the usual suspects like shampoos, conditioners, and pomades — with mousse and hairspray on the way — as well as a hair dryer and flat iron. The products are all in the mid-tier price range ($11.95 to $14.95) with the styling tools on the higher end of the scale ($119.95 for both the flat iron and the hair dryer), but the good news is that part of the proceeds will benefit the Wildaid wildlife protection program. I'm sold, how about you?

To see all of the products available for purchase, read more

Oscar-nominated actress, Hollywood mom and all-around cute lady Kate Hudson is about to add one more title to her resume: Co-creator of a haircare line. She's teaming up with stylist David Babaii to develop David Babaii for Wildaid, a forthcoming eco-friendly haircare collection free of sulfates, parabens, animal products and animal testing. Slated to feature shampoos, conditioners and styling tools, it should hit stores later this year. According to the press release, part of the revenue will go to wildlife-protection group Wildaid, which means your purchase will help protect endangered animals such as sea turtles and tigers.

Here's what Kate has to say about the collaboration:

"I've been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he's put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special."

If this line is able to replicate Kate's locks and help animals, what's not to like? Thanks to mmooney7 for pointing this out!