L'Oréal Paris, 1909

French chemist Eugene Schueller launched L'Oréal with an innovative dye that quickly became the alternative for henna and mineral hair color used at the time. In 1928, the company began offering other hair care products including a waterless hair wash (the ancestor of dry shampoo, perhaps). Today, you can't step into any American drugstore or French pharmacy without stumbling on the iconic L'Oréal products.

The iconic product: L'Oréal Paris Fade-Defying Color + Shine System ($9)

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