BellaSugar

Breast Cancer Awareness Month Spotlight On: Ford's Warriors in Pink Campaign

BuzzSugar — Wed, 17 Oct 2007 05:30:00 -0700

In honor of October being Breast Cancer Awareness Month, I'll be featuring people and products from pop culture that have to do with the disease - those who have beaten it, have been touched by it, or are working toward finding a cure.

Today, the spotlight is on Ford's Warriors in Pink campaign, which has successfully brought entertainers from all corners of pop culture into the fight against breast cancer. Last year, the campaign convinced the cast of Grey's Anatomy to wear its pink gear in an ad campaign, and the show also devoted a large part of one episode to a breast cancer story.

This year, the campaign recruited Kelly Clarkson to spread the word about the campaign through magazine ads and a video reminding all women to be mindful of their breast cancer risk. Warriors in Pink is also auctioning off mini Mustangs signed and decorated by entertainers including Clarkson, the casts of Grey's and Desperate Housewives, and Courteney Cox and David Arquette, among others. The campaign is also sponsoring a special all-pink Deal or No Deal this Friday night.

It doesn't hurt that the campaign's logo is pretty cool, to boot - here's a handy guide to what all the symbols mean. To watch Clarkson's Warriors in Pink ad and see a gallery of some of the mini Mustangs up for auction, just read more

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Mustang decorators
Top row, left to right: Richard Simmons, Courteney Cox and David Arquette, cast of Brothers and Sisters, cast of Young and the Restless, cast of Desperate Housewives

Bottom row, left to right: Laurie Force, cast of General Hospital, cast of Grey's Anatomy, Toby Keith, Kelly Clarkson

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Lace Up for a Cure: Vigor Jacket by New Balance

FitSugar — Fri, 12 Oct 2007 08:45:00 -0700

Fall has arrived and with it cooler temperatures (well at least in some parts of the country). For all of your outdoor workout activities, you are going to need a long-sleeve layer, and might I suggest this Vigor Jacket by New Balance.

The jacket is part of their Lace Up For A Cure clothing line created to support breast cancer awareness. Fifteen percent of the price of the jacket, and all items in the pink ribbon collection, will be donated to the great foundation Susan G. Komen for the Cure.

All that being said it should come as no surprise that the jacket sports the pink ribbon on the collar. Plus, it is made out of New Balance's patented Lightning Dry® fabric for effective moisture management. It also has side pockets, a feature I admire in any jacket. If black is not your thing, then the jacket is also available in Nomad (meaning brown). You can buy the Vigor jacket directly for$63.99 directly from Lace Up for A Cure.

To see the details of the jacket just read more

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Liv Raises Awareness With Some Help From the Fam

PopSugar — Tue, 09 Oct 2007 15:32:19 -0700

A few weeks ago Liv spent some quality time with Milo and her dad, but last night was a ladies' bonding session to raise breast cancer awareness in NYC. Emergen-C has teamed up with Liv as well as her mother and her grandmother for the launch of Emergen-C Pink, their latest fizzy drink in pink lemonade flavor and 50 percent of the profits will go towards breast cancer. Apparently Liv was already a huge fan of the product, which made it easy for her to get behind the campaign. She said,

“As a young mother, taking responsibility for my own health has never been more important, and using Emergen-C has always been a part of my daily routine. As a working mother always on the go, it’s the perfect way for me to get my daily dose of vitamins and minerals, and it tastes delicious! My mother, grandmother and I feel so lucky to be a part of this special new Emergen-C Pink campaign to help inspire breast cancer awareness and to provide support to women of all generations.”

Emergen-C is already a popular product, so we're hoping Liv's support (plus the yummy flavor) will get people into it since October is Breast Cancer Awareness Month.

Lots more pics of Liv with her mom and grandmother so just read more

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Images include Liv Tyler, Bebe Buell and Dorothea Johnson.

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PartySugar Behind The Bash: Beats For Boobs

partysugar — Wed, 03 Oct 2007 13:33:33 -0700

Last Thursday night, I was invited to a fundraiser that kicked off Breast Cancer Awareness month. Put on by the organization Beats For Boobs, the event was a celebration of art, fashion, food, and music with the focus on breast cancer awareness. The annual fundraiser began in 2003 as a reaction to event producer Juliana Cochnar's mother's diagnosis with breast cancer.

The Invite: In flyer form with the image shown at left. It stated that guests wear pink... and lots of it!

The Look: An over the top explosion of all things pink. Tons of fresh, beautiful pink floral arrangements, pink tablecloths, pink ribbons, pink silverware, napkins, etc.

The Menu: A smörgåsbord of scrumptious, slow roasted pork tenderloin chunks; fresh vegetarian spring rolls; sticky sweet barbequed chicken wings; crunchy crudites with creamy dips; cheeses; crackers; and much much more. For dessert they had cupcakes with candies in the shape of nipples for garnish!
The Music: A rowdy mix of remixed hits, bumping beats, and smooth house. To promote feminine empowerment, the DJs were all female.

To check out all the pictures I took - there was a fire dancer! - and to see my tips on how to host a breast cancer party in your own home, read more

Invite friends to come over for a cocktail style bash. Create an all pink invite and encourage guests - boys and girls - to come "pinked out." Ask guests to make a donation to the Susan G. Komen for the Cure foundation. When friends arrive, ask them a trivia question that relates to breast cancer knowledge. For example, at what age should you start to get a mammogram? (Answer: 40) Remind guests of the importance of performing a self examination each month.
Decorate with everything pink. Check out your local party supply store. Most will have plenty of breast cancer themed goodies. Streamers, balloons, ribbons, etc. all of it should be in shades of pink. Fill vases with your favorite pink flowers.
Serve a selection of your favorite foods. Offer a little bit of everything from meats to cheeses to crackers, breads, olives, and veggies. Get pink plates, silverware, and napkins.
Play a mix of your current favorite songs and get the party started!

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Think Pink: Estee Lauder Pure Color Crystal

BellaSugar — Tue, 02 Oct 2007 07:00:51 -0700

Model Elizabeth Hurley loves this shade of pink so much that Estee Lauder incorporated it into its breast cancer awareness product, Pure Color Crystal lipstick ($22). The shiny, shimmery shade (called Elizabeth Pink, natch) has sheer coverage, so your own lips will show through. I've always liked Estee Lauder's lipstick packaging because it's easy to pluck the right shade out of a crowded makeup bag, and considering how this color looks, I could see this lipstick becoming my go-to choice when I'm running out the door.

Estee Lauder is donating $500,000 to the Breast Cancer Research Foundation from the sales of all of its BCA products. Most are sold out online, but you can always head to your local counter to check out these other BCA treats:

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