What We're Sweet On: Holiday Shadows You Can Wear All Year Round


Updated 12/02/11 3:05 AM · Posted by · 0 comments

Almay Holiday Eye Shadows

Silver or gold? In the world of holiday metallics, which one do you choose? Thanks to Almay's holiday-edition Intense i-Color Smoky-i Kit ($6 each), you can do both. Go for warm with Party Shimmer, a gradiated selection of champagne, gold, and brown hues, or for a cool option, try Party Sparkle, which features silver, pink, and taupe colors. Both would look gorgeous on regardless of eye color, Read more

Kate Hudson Is the New Face of Almay


Updated 05/12/10 8:17 PM · Posted by BellaSugar · 7 comments

Kate Hudson Is Almay Spokesperson 2010-05-12 14:50:58

It's the time of year when brands reveal their new celebrity spokespeople, and Revlon just announced that it's signed Kate Hudson to be the face of Almay. It's a pairing that makes a lot of sense to me, especially since Almay has had a more eco-friendly line of products out for a couple of years now, and Kate's known for her natural, sunny California girl looks. What do you think? Is this a good Read more

Reader Review of the Day: Almay Touchpad Blush


Updated 11/23/09 6:57 PM · Posted by BellaSugar · 1 comment

Reader Review of the Day: Almay Touchpad Blush

Almay Touchpad Blush promises natural-looking color, but reader emalove says it's a little bit too natural: I had such high hopes for this blush when I tried it a couple of years ago . . . the packaging was innovative at the time and I thought it would give pretty, sheer color to my cheeks. Plus, I love cream, gel, and liquid blushes. I tried this blush in a soft peach shade and was SO Read more

Reader Review of the Day: Almay Pure Blends Makeup


Updated 09/25/09 10:05 AM · Posted by BellaSugar · 0 comments

Reader Review of the Day: Almay Pure Blends Makeup

Almay Pure Blends Makeup ($12) is part of Almay's recently launched eco-friendly line. I'm usually a little bit cautious about drugstore stuff that says it's "natural," especially when it comes to skin care, because it sometimes means essential oils that irritate my skin, but reader longhornlass04 has had a great experience with this one. She says: "I actually bought this on clearance, because I Read more

Reader Review of the Day: Almay Intense i-Color Eyeliner in Raisin Quartz


Updated 08/13/09 7:22 PM · Posted by BellaSugar · 7 comments

Reader Review of the Day: Almay Intense i-Color Eyeliner in Raisin Quartz

Reader Hottpink received the highest of compliments after wearing Almay Intense i-Color Eyeliner in Raisin Quartz ($7.50). Green eyes paired with a purple-toned eyeliner, shadow, or mascara are an eye-popping combo. Here's what she had to say: I have been using this eyeliner since it first came out. The color is perfect because I have very green eyes and it makes them even more green. The last Read more

Reader Review of the Day: Almay Bright Eyes Duo Eye Base and Concealer


Updated 04/17/09 10:37 PM · Posted by BellaSugar · 11 comments

Review of Almay Bright Eyes Duo Eye Base and Concealer

If you're a regular Bella reader, then you'll know that I'm all about the multitasking products. Reader Supercoolnat really likes her Almay Bright Eyes Duo Eye Base and Concealer ($9), which works to mask undereye circles, as well as prime the lids for makeup. Here's what she had to say about it: While I've successfully used other concealers for other parts of my face, I've never been satisfied Read more

Reader Review of the Day: Almay Pure Blends Eye Shadow


Updated 03/28/09 4:12 PM · Posted by BellaSugar · 5 comments

Review of Almay Pure Blends Eye Shadow

If you've stopped by the drugstore lately, you've probably noticed Almay's newer line of eco-friendly products. Reader Tbrokemyheart16 purchased the Pure Blends Eye Shadow ($7.50) when her Target had two packaged together on special. What did she think? Find out below: I have these in four different colors: Stone, Apricot, Steel, and Lavender. They aren't insanely pigmented, so they can be very Read more

See Seven Top-Rated Drugstore Foundations


Updated 08/21/09 4:40 PM · Posted by BellaSugar · 13 comments

Best Drugstore Foundations

There are more than 760 foundations to review in our Product Reviews section. Since it can all get a little overwhelming, I've taken a lot of the guesswork out by collecting seven highest-rated (and affordable) foundations. Can you guess which one is most popular? Find out now. Read more

Doing Drugstore: Almay Clear Gel


Updated 12/11/08 7:39 AM · Posted by BellaSugar · 12 comments

While deodorant's perhaps not the most exciting bath and body product out there, it's definitely a necessity. My pal PetSugar was raving about this brand so I pulled up her review to share: I don't care if it says sheer, clear, invisible, or any other synonym, but it seems like nearly every solid deodorant I picked up left a white mark on my brown skin. After trying numerous products, I Read more

Battle of the Drugstore Eyeliners: Almay Vs. Revlon's ColorStay


Updated 12/12/08 2:48 AM · Posted by BellaSugar · 34 comments

Battle of the Drugstore Eyeliners: Almay Vs. Revlon's ColorStay

Faced with similar products and similar promises, what's a bargain hunter to do? For the sake of comparing apples to apples (instead of a splurge with a steal), I picked up both the Almay and Revlon long-wear eye liners each promising to last 16 hours. I planned a couple days to test these out but, at the end, I'm still undecided. Since everyone has different expectations with makeup, I noted Read more