Bare Escentuals is bringing new meaning to beauty sleep with its just-launched bareMinerals Active Cell Renewal Night Serum ($50). The lightweight formula, which works while you snooze, contains lavender to soothe, kombucha black tea to smooth, and antioxidant skin-protecting vitamins C and E. But perhaps the best part of applying the serum is just how good it feels when it hits your skin. It Read more

For Bare Escentuals' latest campaign, dubbed Be a Force of Beauty, executive chairman Leslie Blodgett and her team didn't look to celebrity spokesmodels to participate in the brand's ads. In fact, they didn't even look at the models to be featured in the campaign. In an approach pretty much unheard of in traditional advertising standards, the beauty company instead chose to run a blind casting Read more

Mineral makeup obsessives, take note: Bare Escentuals is celebrating its 35th anniversary, and to commemorate the event, they're spreading the love by offering 20 percent off all purchases today through Sunday, June 19. They're also offering up their Original SPF 15 Foundation ($25) in a limited-edition, blinged-out silver pot (which would look pretty sweet on your bathroom counter — just Read more

When it comes to sexy eye makeup, the smoky eye is one of the most wanted looks around. And when a brand comes out with a product that's supposed to make it easier, well, there's bound to be interest. The latest entrant into the easy smoky eye club is Buxom Waterproof Smoky Eye Stick ($18), which promises to line, shade, and smudge to make a smoky eye super easy. I tried the trendy new gray Read more

So far, in my Prime Time series, I haven't met a primer I didn't like. Today, let's look at Bare Escentuals' BareVitamins Prime Time Foundation Primer ($21). Prime Time is your standard evens-out-the-skin kind of formula, but what makes it different from the rest is that it's free from silicone, oil, or fragrance. Designed to be worn under Bare Escentals' ever-popular mineral foundation, I used Read more

I've fallen in love . . . with a dog. Actually, with 10 of them: Pug, Poodle, Black Lab, and seven more canine names that grace the new Buxom Stay-There eye shadows ($17). Ever since taking a sneak peek at these about a month ago, I've been gushing about them like an eye shadow evangelist. Here's why: The bouncy texture is unlike anything else I've tried. It's soft, spongy, and springy — not Read more

Looking for a new lip color? Earlier this week, I asked you about your go-to lip shades, and you delivered. Whether you have warm undertones or your skin skews on the cool side, there's something here for everyone. From bold and bright to soft and versatile, here are five reader-approved lip shades. Get the details when you read more. Read more