Sugar Editorial Picks
Oct 30, 2007 -
Welcome to another BellaSugar giveaway! Ten lucky readers will receive a 3.3-ounce bottle of believe, the new fragrance by Britney Spears. It's easy to enter, too: Just by taking my quiz and leaving a comment, you are eligible to win!
- 646 Comments
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Aug 08, 2007 -
First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection. In October, Britney Spears Believe will arrive in Macy's and other department stores. So far, there's no word on what this scent will smell like, but details should roll out soon.
- 28 Comments
Aug 09, 2007 -
I can barely keep up with all the celebrity fragrances this fall: There's Sarah Jessica Parker Covet, M by Mariah Carey, Britney Spears Believe, Christina Aguilera, Intimately Beckham and Paris Hilton Can Can—to name just a few. Soon, we'll also have new scents from Daisy Fuentes, Kylie Minogue, Naomi Campbell, Celine Dion, Kate Moss, Carmen Electra, Jessica Simpson and Paula Abdul. (And let's not forget Antonio Banderas for the guys!)
Some commenters have said they're sick of celebrity scents, but someone's buying them.
- 95 Comments
Aug 31, 2007 -
Most of you said you're tired of celebrity fragrances, and, well, I'm feeling overwhelmed by them, too. While some, like Covet by Sarah Jessica Parker, are created with a lot of input from the star in question, others seem to be patched together with little or no input. I could be way off-base here, but I have a feeling Britney's new fragrance, Believe, falls into the latter category.
- 21 Comments
Nov 05, 2007 -
Britney Spears just had a winning week with the success of her album, and ten of you are winners as well. To find out if you've won one of the ten bottles of Britney Spears Believe that we've given away, check your inbox or just read more
- 14 Comments
Oct 30, 2008 -
Don't call it a comeback: Fresh on the heels of the launch of Britney Spears' Believe fragrance comes word of yet another—Hidden Fantasy, which will be in stores in January. According to the perfumer, Rodrigo Flores-Roux, “The original inspiration for this fragrance comes from Britney’s love for white florals, vanilla, and luscious desserts. Drawing from a cherished memory of my own, I built this fragrance with a heart of sensual jasmine and sweet Napolitano cake.”
Indeed, Hidden Fantasy ($55 for 3.3 oz) is a very saccharine scent, with discernible notes of Mexican vanilla bean, orange and clove.
- 20 Comments
Jan 07, 2008 -
Although Britney Spears may not be making the best choices in her personal life, she sure hasn't skipped a beat when it comes to her fragrances. It seems like just yesterday that believe launched, and now we are already seeing something new from her. However, let's be clear about one thing.
- 29 Comments
Nov 01, 2007 -
Thanks to everybody who entered the Crème de La Mer contest. It ended yesterday, and we have a winner. The lucky lass is none other than Jenlusi, who will soon be slathering her skin with a $220, two-ounce jar of the luxe face cream.
- 17 Comments
Oct 10, 2007 -
Eighty-four percent of you say you're sick of celebrity fragrances, but you must be anomalies—because celeb perfumes are selling like crazy. Some of the interesting bits from the story:
- There's big bucks in this business. Euromonitor International, a Chicago-based market research firm, reports that worldwide sales of the top seven celebrity scent lines—just the top seven!—totaled $353.6 million last year.
- Diddy's sitting pretty.
- 13 Comments
Aug 08, 2007 -
Britney Spears Believe isn't the only forthcoming scent with major star power behind it. Christina Aguilera is about to release her eponymous fragrance, while Beyonce is promoting Diamonds, the latest from Emporio Armani. Both of them are starring in new ads, of course.
- 38 Comments