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Fragrance Giveaway! Britney Spears believe

BellaSugar — Tue, 30 Oct 2007 00:00:29 -0700

Welcome to another BellaSugar giveaway! Ten lucky readers will receive a 3.3-ounce bottle of believe, the new fragrance by Britney Spears. It's easy to enter, too: Just by taking my quiz and leaving a comment, you are eligible to win!

Don't worry if you don't get 100% on the quiz, as the winners aren't chosen by high scores. But you must leave a comment to enter the contest, and to do this you have to be a registered TeamSugar user-so make sure you are all signed up!

Please remember that you are only allowed to enter once; repeat quizzes will be ignored. Just click on "take the quiz" below and on Friday, November 2 at 5 pm PST, a random drawing will take place to choose ten winners. Be sure to read the official rules-and good luck, because I believe you've got a great shot at winning!

Take the quiz

Coming Soon: Britney Wants You to "Believe"

BellaSugar — Wed, 08 Aug 2007 10:59:46 -0700

First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection. In October, Britney Spears Believe will arrive in Macy's and other department stores. So far, there's no word on what this scent will smell like, but details should roll out soon.

Believe is a logical progression in Britney's naming choices. She began dating Kevin Federline in late 2004, at almost exactly the same time as the Curious launch. The following year brought Fantasy, which debuted the day after Britney gave birth to Sean Preston. And now, as she prepares her comeback single, there's Believe-perhaps a not-so-coded message to fans who want to see her succeed?

Considering Britney's bizarre behavior as of late, marketing Believe is going to be a challenge, to put it mildly. Page Six reports that Brit ditched the photo shoot for Believe's packaging. And although she's appearing on the cover of next month's Allure-perhaps the best place to promote her new fragrance-there's no interview because Britney flaked on her appointment four times.

So what do you think? Will Believe make millions of dollars like Curious and Fantasy did? Or are Brit's hijinks alienating her fans? Or does it all come down to how good this fragrance smells?

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Are You Tired of Celebrity Fragrances?

BellaSugar — Thu, 09 Aug 2007 13:00:23 -0700

I can barely keep up with all the celebrity fragrances this fall: There's Sarah Jessica Parker Covet, M by Mariah Carey, Britney Spears Believe, Christina Aguilera, Intimately Beckham and Paris Hilton Can Can-to name just a few. Soon, we'll also have new scents from Daisy Fuentes, Kylie Minogue, Naomi Campbell, Celine Dion, Kate Moss, Carmen Electra, Jessica Simpson and Paula Abdul. (And let's not forget Antonio Banderas for the guys!)

Some commenters have said they're sick of celebrity scents, but someone's buying them. Are you excited about these fragrances, or are you over it?

A Few New Bits About Brit's Believe

BellaSugar — Fri, 31 Aug 2007 11:00:03 -0700

Most of you said you're tired of celebrity fragrances, and, well, I'm feeling overwhelmed by them, too. While some, like Covet by Sarah Jessica Parker, are created with a lot of input from the star in question, others seem to be patched together with little or no input. I could be way off-base here, but I have a feeling Britney's new fragrance, Believe, falls into the latter category. Considering her odd behavior this year, I find it hard to, er, believe, that she's had the time to be deeply involved in Believe's development.

Still, the scent is expected to do at least $10 million in US sales during its first year, and WWD reports on its fragrant notes:

The scent, by International Flavors and Fragrances, has top notes of guava pulp and golden tangerine; a heart of honeysuckle and linden blossom, and a drydown of patchouli aura, sensual amber and pink pralines.

WWD says that Believe is "arguably the most sophisticated" of Britney's fragrances, but those notes sound pretty sugary and young to me. And the packaging, while more grown-up than the looks of Curious and Fantasy, is still more girly than womanly. Believe ($38–$58) launches in October, but if you pre-order online, yours will ship earlier.

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Congratulations to our Britney Spears Believe Winners!

BellaSugar — Mon, 05 Nov 2007 13:00:51 -0800

Britney Spears just had a winning week with the success of her album, and ten of you are winners as well. To find out if you've won one of the ten bottles of Britney Spears Believe that we've given away, check your inbox or just read more

Coming Soon: Britney Spears Hidden Fantasy

BellaSugar — Thu, 30 Oct 2008 15:59:11 -0700

Don't call it a comeback: Fresh on the heels of the launch of Britney Spears' Believe fragrance comes word of yet another-Hidden Fantasy, which will be in stores in January. According to the perfumer, Rodrigo Flores-Roux, “The original inspiration for this fragrance comes from Britney’s love for white florals, vanilla, and luscious desserts. Drawing from a cherished memory of my own, I built this fragrance with a heart of sensual jasmine and sweet Napolitano cake.”

Indeed, Hidden Fantasy ($55 for 3.3 oz) is a very saccharine scent, with discernible notes of Mexican vanilla bean, orange and clove. If you like the singer's other fragrances, you'll probably appreciate that it smells a little more grown-up than her previous scents. Which is not to say it's sophisticated by any means, but a true Britney fan will not be disappointed.

The First Celebrity Relaunch of 2008: Britney Spears Curious Heart

BellaSugar — Mon, 07 Jan 2008 14:00:42 -0800

Although Britney Spears may not be making the best choices in her personal life, she sure hasn't skipped a beat when it comes to her fragrances. It seems like just yesterday that believe launched, and now we are already seeing something new from her. However, let's be clear about one thing. This "new" scent, Curious Heart ($49.50), isn't really new - it's a limited-edition version of her older juice Curious, with a tattoo-inspired bottle and a modified name.

Here's the gimmick: When you purchase a bottle, you receive a membership card which directs you to the website. There, you enter a password to become eligible to win various prizes each month. I'd say that's some pretty clever marketing from Britney's people - especially throwing the word "heart" in the title right before Valentine's Day. But with her personal life in disarray, I keep wondering whether this is enough to pique shoppers' curiosity.

And the Lucky La Mer Winner Is...

BellaSugar — Thu, 01 Nov 2007 15:00:56 -0700

Thanks to everybody who entered the Crème de La Mer contest. It ended yesterday, and we have a winner. The lucky lass is none other than Jenlusi, who will soon be slathering her skin with a $220, two-ounce jar of the luxe face cream.

If you didn't win, but want to feed your La Mer obsession, check out these posts:

If you didn't win, don't fret. Do you feel lucky? (Well, do ya, punk?) If so, don't forget to enter the Britney Spears Believe contest!

Inside the World of Celebrity Scents

BellaSugar — Wed, 10 Oct 2007 15:00:07 -0700

Eighty-four percent of you say you're sick of celebrity fragrances, but you must be anomalies-because celeb perfumes are selling like crazy. Some of the interesting bits from the story:

There's big bucks in this business. Euromonitor International, a Chicago-based market research firm, reports that worldwide sales of the top seven celebrity scent lines-just the top seven!-totaled $353.6 million last year.
Diddy's sitting pretty. A lot of you find his Unforgivable ads cheesy, but the scent is doing just fine. Last year, it did $74.9 million in sales.
Inside the contract: Fragrance companies such as Coty and Elizabeth Arden produce and develop the fragrance, then the star's name goes on the bottle. Contract details are kept private, but the industry standard is to give the celeb 5–10% of sales, with a possible signing bonus.
Jennifer Lopez has made many cents out of scents. Forbes writes: "In 2006, Lopez's net worth was about $110 million, according to Forbes' list of the 20 richest women in entertainment-but her last CD was a flop, as were her last several movies. Sales of her fragrances, including Glow and Live Luxe, totaled $77 million in 2006."

What I'd really like to know-and what the story doesn't reveal, unfortunately-is the extent to which celebrities are involved in creating their scents. I've heard that Hilary Duff had a lot of input and feedback on hers, and I can see Gwen Stefani knowing what she wanted for L. Somehow, though, I'm not convinced that Britney Spears was actively involved in making Believe-at least, not with all of her personal drama this year.

Christina and Beyonce Debut Their Fragrance Ads

BellaSugar — Wed, 08 Aug 2007 13:00:11 -0700

Britney Spears Believe isn't the only forthcoming scent with major star power behind it. Christina Aguilera is about to release her eponymous fragrance, while Beyonce is promoting Diamonds, the latest from Emporio Armani. Both of them are starring in new ads, of course.

Diamonds blends opening notes of litchi and raspberry with a heart of rose with freesia and lily of the valley. The woody trail features vetiver, cedar and patchouli, while the dry-down has an amber note.

Christina Aguilera (the fragrance) is an oriental floral with top notes of blackcurrant, a heart of peony and prune, and a base of vanilla. Oddly enough, Christina seems to be, uh, missing something in her ad. (Do you see it, too?)

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