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Reader Review of the Day: CoverGirl Advanced Radiance Age-Defying Makeup

Nov 04, 2009 - We all know that finding the right foundation is a process. Recently reader smesarchik reviewed CoverGirl Advanced Radiance Age-Defying Makeup ($12), praising it for its light coverage and low cost. Here's what else she had to say about this liquid foundation: It is extremely soft to the touch — almost like velvet. - 1 Comment

Reader Review of the Day: CoverGirl Fresh Complexion Concealer

Sep 27, 2009 - CoverGirl Fresh Complexion Concealer ($5.29) is a liquid concealer that many of you like. However, not every product, even one that generally gets raves, is for every person, as reader Bplasters's experience shows. She says: "I really did not like this product whatsoever. - 3 Comments

How-To: Amy Adams's Peachy Makeup

Jul 31, 2009 - I expect we'll be seeing lots of red-carpet looks from Amy Adams, as her latest flick, Julie and Julia will be released in theaters next Friday. At last night's NYC premiere, Amy amped up the volume with some bouncy waves and a warm, glowing face. "We went for a steel and copper smokey lid, gorgeous full lashes, a peachy cheek, and a golden amber lip," said CoverGirl celebrity makeup artist Molly R. - 4 Comments

Reader Review of the Day: Cover Girl TruBlend Whipped Foundation

Jun 26, 2009 - Reader Pepermint179 had so many positive things to say about Cover Girl TruBlend Whipped Foundation ($8) that I think I'll just let her take it from here: This is perhaps the best foundation I've used to date. My old favorite was Max Factor's Colour Adapt which was unfortunately discontinued, and I am convinced these two are the same product. The ingredients are almost identical and the two smell the same. - 2 Comments

Doing Drugstore: CoverGirl TruBlend Microminerals Blush

Mar 20, 2009 - Blush can be intimidating. Just a swirl and swish too many can make the difference between lightly flushed and clown cheeks. I've had my share of missteps, and when I saw how pink the CoverGirl TruBlend Microminerals Blush appeared in the container, I worried that I might have another Bozo moment. - 6 Comments

Revlon Is Researching Rihanna

Mar 13, 2009 - It's been a difficult 2009 for Rihanna, and today's news doesn't help. TMZ reports that Revlon quietly hired a polling company to gauge consumers' opinions of Rihanna — who is a spokesperson for its competitor, CoverGirl. The online survey, which Revlon commissioned, highlights a CoverGirl commercial and, as TMZ says, asks "if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is 'an appropriate spokesperson' for the product." - 39 Comments

Beauty Brands Team With BET For "My Black is Beautiful"

Jan 23, 2009 - This is pretty cool news: Procter & Gamble, the company behind brands such as Cover Girl and Olay, is teaming up with BET for a new TV show called My Black is Beautiful. Set to begin in March, the show is based on the P&G campaign of the same name. Each episode will feature interviews, personal stories, beauty tips, and other content aimed at celebrating black beauty. - 14 Comments