Beauty Byte: Cover Girl is Looking for a New Queen


Updated 02/09/07 3:57 PM · Posted by BellaSugar · 6 comments

Beauty Byte: Cover Girl is Looking for a New Queen

Last week, Queen Latifah and Cover Girl held an open casting call to try and find a new woman to take over the throne. Instead of hiring another star or model, Cover Girl would like The Queen's replacement to be someone real. Over 2,000 women showed up to the event held at B.B. King's in NYC's Times Square. Whoever is chosen will appear in the new ad campaign due out in June. The contestants Read more

Queen Latifah to Launch a Lifestyle Brand


Updated 05/23/11 10:45 AM · Posted by · 0 comments

Queen Latifah Lifestyle Brand, Queen Collection, to Launch in August 2011 on HSN

After landing a CoverGirl contract and launching her own fragrance, Queen Latifah is about to make an even bigger impact in the world of style. This August, she's launching her own lifestyle brand, Queen Collection, on HSN. The clothing, all priced under $100, will focus on layering basics such as jeans and tees; handbags and outerwear are heavy on leathers and suede. But Queen isn't leaving her Read more

Sofia Vergara Named the New Face of CoverGirl


Updated 05/11/11 12:03 PM · Posted by · 0 comments

Sofia Vergara Is CoverGirl's New Spokeswoman 2011-05-11 11:55:00

"So happy to be the new @CoverGirl," shared Sofia Vergara on her Twitter account earlier today. Sofia, one of the stars of Modern Family, is currently shooting her first ad campaign for the beauty brand, for which she also gave a preview on her Facebook page. "I've always had a very good relationship with makeup; it's one of my favorite things," she told People, adding, "I love that I have the Read more