BellaSugar

Gucci by Gucci, by David Lynch

BellaSugar — Fri, 28 Sep 2007 15:00:07 -0700

Knowing that David Lynch was directing the commercial for Gucci by Gucci has had me excited for months. The artsy, kooky director is a pretty nontraditional guy, so I anticipated seeing what he'd do for a perfume. And here it is: A minute-long spot featuring music from Blondie, a little dancin', and a bit that reminds me of the last scenes of Raiders of the Lost Ark.

So, what do you think? Delightfully weird Lynchian stuff, or a seen-it-before take on fragrance? At first, I thought the ad was a mess, but now that I look at it again, I think Lynch is poking fun at fashion. I like to think of it as an homage to the dancing man on Twin Peaks.

Love It or Hate It? Gucci by Gucci by James Franco

BellaSugar — Mon, 18 Aug 2008 11:00:51 -0700

Between Brad Pitt's deal with Kiehl's and the release of James Franco's cologne commercial, it's shaping up to be a very hunky day. James is the star of the Gucci by Gucci Pour Homme ad, which features Róisín Murphy covering the old Bryan Ferry track "Slave to Love." It's not quite as weird as David Lynch's Gucci spot, but I can't help but giggle as James says "Gucci by Gucci" at the end. What's your take?

Mariah Likes Butterflies Almost as Much as her Fragrance

BellaSugar — Fri, 28 Sep 2007 17:00:06 -0700

Okay, I give up. Is today officially Celebrity Fragrance Commercial Launch Day or something? Did I miss the memo? First it was David Lynch's ad for Gucci, then Brit and Paris got bird-brained for theirs. Now Mariah Carey is singing about her scent, M. It's hard to believe that a 37-year-old woman is this much into clouds, nakedness and butterflies in a non-taxonomic way.

Coming Soon: New Fragrances from Gucci and Karl Lagerfeld

BellaSugar — Fri, 13 Jul 2007 10:02:38 -0700

Luxury addicts will soon have their noses in the air-not to look down on people, but to smell two forthcoming fragrances. Karl Lagerfeld, who designs Chanel, has teamed up with Coty to create a signature line of fragrances. No word yet on when it will be ready for public consumption, but if I have to, I'll track down the ponytailed designer myself to find out!

If you can't wait for eau de Lagerfeld, you'll merely have to count down until October to smell Gucci by Gucci. The new fragrance is meant for women, but according to WWD, it has notes usually found in masculine scents: Top notes of patchouli, honey and musk; middle notes of Tahitian Tiare flower, orange blossom and spider lily; and top notes of guava, raspberry and pear.

To find out which famous director is directing some high-profile models for the TV ads, and to find out about the amazing bottle design, read more

I'm not always a fan of Gucci (sometimes I think it's a little too overtly sexy for me), but I can hardly wait to check this out. Gucci's creative director, Frida Giannini, researched antique English and French perfume bottles from the '30s and '40s before designing a brown glass bottle with gold-scripted "Gucci by Gucci." According to WWD, the bottle is adorned with a gold necklace and horse-bit charm. It sounds luxurious, creative, and yes, sexy in a good way!

When Gucci by Gucci rolls out, it will be available only at Neiman Marcus, Saks Fifth Avenue and Gucci boutiques (a few months later, it'll be available at other stores as well). A 1.6 oz. eau de parfum will retail for $80 and the 2.5 oz. size for $100. A body lotion ($48), and a shower gel ($40) complement the parfums.

And when Gucci launches a fragrance, they really launch a fragrance! Director David Lynch-he of the brilliant Twin Peaks and cult classic Blue Velvet-is directing models Raquel Zimmerman, Natasha Poly and Freja Beha in a commercial.

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