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Mascara Mania, Part III: The Best Drugstore Brands
Since you guys have loved Parts I and II of my New Mascara Mania series, I've decided to bring you Mascara Mania, Part III: Drugstore Brands, in response to several reader requests for the best budget options. Here's a list of my favorites from both old and new products.
Physicians Formula F.L.A.T.
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Doing Drugstore: Max Factor Vivid Impact Mascara
I've been on a bit of a mascara kick lately, and the latest one to enthrall me is Max Factor Vivid Impact Mascara ($10.12, but cheaper at drugstores). It's a double-ended mascara with two formulas. The first, a base coat, separates and defines eyelashes.
Seven Top-Rated Drugstore Mascaras That Won't Bust the Budget
With a whopping 625 mascaras available to review on our Product Reviews website that makes for a lot of decision making. And with so many of these eye-enhancing products available on the market, it's tough to figure out which ones are affordable and work the best. I've gathered up seven of the highest scoring drugstore mascaras, all thanks to the opinions you've submitted.
Doing Drugstore: Maybelline Define-A-Lash Waterproof Lengthening Mascara
"No clumps!" the green packaging for the new Maybelline Define-A-Lash Waterproof Lengthening Mascara shouted at me. Zero, zip, zilch, nada?
The Best Beauty Products . . . Chosen by You!
Maybe you're headed back to school, or you're merely looking for some change-of-the-season beauty finds to spruce up your look. Thanks to your reviewing skills, I have tons of suggestions. Over the past few months, I've gathered together some of your best-loved items from the Product Reviews section, from bronzers to brighten your day to concealers that won't let you down.
Coming Soon: Maybelline Vibrating Mascara
Vibrating mascaras are all the buzz. And now, Maybelline's entering the growing segment of unique lash-enhancing products with the upcoming release of its newest product, Define-a-Lash Pulse Perfection ($15). The battery-powered mascara is the first of its kind in the drugstore category, and will officially debut in July.
Doing Drugstore: L'Oréal Double Extend Lash Extension Effect Mascara
If you haven't tried tube mascaras yet, you'll be glad to know that drugstore versions are rolling out. One of the first is L'Oréal Double Extend Lash Extension Effect Mascara ($9.79), a two-step mascara with "beauty tube technology."
Tube mascaras are great for making lashes look longer, and because the formulas come off with warm water, they're much easier to remove.
Doing Drugstore: Maybelline The Colossal Volum' Express Mascara
After falling in love with Cover Girl Lash Blast, I was hoping for a renaissance in drugstore mascaras. Enter Maybelline The Colossal ($7.49), whose metallic yellow tube and purple lettering is about as subtle as the nuanced wit of Pauly Shore.
The Colossal seems to be Maybelline's answer to DiorShow mascara, promising to lend nine times the volume to your lashes.
Doing Drugstore: Cover Girl Lash Blast Mascara
There's been a lot of hype leading up to the launch of Cover Girl Lash Blast—so much so that I've actually had a hard time tracking it down. Finally, Walgreens received a shipment, where I picked up a tube in black for $6.99.
After seeing so many samey-samey mascara wands, it's fun to see the fat orange tube, bent wand and prickled brush of Lash Blast.
Doing Drugstore: Maybelline Lash Stiletto Ultimate Length Mascara
Stilettos make your legs look long and lean, and now Maybelline's taken that concept and turned it into a mascara with its new Lash Stiletto Ultimate Length Mascara ($9). Just like those swanky Jimmy Choos elongate your stems, this mascara really does give length to the lashes without a clumpy, heavy look and/or feel.
The packaging is cleverly designed to resemble the form of a high-heeled shoe, and features a brush that's easy to maneuver, without leaving product on the skin.
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