Bella Brand: EasyStraight


Updated 01/07/10 4:07 AM · Posted by BellaSugar · 16 comments

Bella Brand: EasyStraight

Come rain or shine, EasyStraight is a brand that anyone fearful of the frizzies should familiarize herself with. The haircare brand was founded in 2004 by Haime Munoz, a salon owner who was dissatisfied with anti-frizz styling products, most of which left behind a grimy residue and made hair look dull and flat. Munoz set out to create something affordable that would rinse out easily and protect Read more