Emporio Armani has a sparkling new fragrance called Emporio Armani Diamonds. We first heard about it in August when we saw a sneak peek at the ad featuring a Swarovski-clad Beyonce. Now that the fragrance has finally launched, here are all the juicy details. It is made from a mixture of fruity, floral and amber facets including litchi, raspberry, rose, freesia, lily of the valley, vetiver, Read more

Britney Spears Believe isn't the only forthcoming scent with major star power behind it. Christina Aguilera is about to release her eponymous fragrance, while Beyonce is promoting Diamonds, the latest from Emporio Armani. Both of them are starring in new ads, of course. Diamonds blends opening notes of litchi and raspberry with a heart of rose with freesia and lily of the valley. The woody trail Read more

Josh Hartnett is hot, hot, hot — and apparently I'm not the only one who thinks so. He's just finished shooting the ad campaign as the face of Armani's new fragrance, Emporio Armani Diamonds For Men. (If you recall, Beyonce Knowles was the face for the women's version of the fragrance, and it sold incredibly well.) The sparkling, woody scent is blended with notes of citrus-bergamot accord, Read more

Get excited for the 36th annual 2008 FiFi Awards, which will take place on May 20th in New York City. This event, sponsored by The Fragrance Foundation, honors creativity within the fragrance industry — it's a huge deal in the biz. To give you an idea of who's up for Fragrance of the Year for Women's Nouveau Niche, the nominees are: Andy Warhol Silver Factory and New York Bryant Park by Read more

There's been a flurry of fragrance news lately, and here's another interesting tidbit: Women's Wear Daily is reporting that Beyonce will be the face of Georgio Armani's next fragrance. The women's scent, called Emporio Armani Diamonds, will be released this Fall and backed by a Beyonce ad campaign. The singer will appear in print ads and TV commercials, in which WWD says Beyonce will "sing her Read more