Aerin Lauder is set to be the face of Estee Lauder's new fragrance called Private Collection. She is excited to represent the modern version of her grandmother's most intimate scent, yet she's also a little but timid about exposing her mug in the public eye. According to an interview in British Vogue, Aerin is a private person who doesn't like to expose herself or her family to the scrutiny Read more

Aerin Lauder has just launched a new ultra-feminine fragrance called Estee Lauder Tuberose Gardenia Private Collection. The scent bears the same name as the 1973 Private Collection fragrance which Estee had originally created for herself. Like her grandmother, Aerin initially created this scent for herself and her girlfriends. It became so popular within her social set that she decided to Read more