For special evening events or a night on the town, false eyelash strips (in lieu of individual lashes) provide glitz and eye-popping power to make the time and effort worth it. Armed with a few cool tricks up your sleeve, you can easily blend them in with your natural lashes so they don't look overly obvious. Celebrity makeup artist and Vanitymark Cosmetics founder, Brett Freedman, offers a few Read more

Perhaps you've been intrigued by the idea of wearing individual lashes, but are a bit intimidated by how to apply them. "Generally I like to use individuals just on the outer corners to give eyes a bit of extra interest," celebrity makeup artist and Vanitymark Cosmetics founder Brett Freedman explains. "The good thing about individuals is that you can use just a few to fill in spots and Read more

Celebrity makeup artist and Vanitymark Cosmetics founder Brett Freedman has been guest blogging on BellaSugar for the past two months, but alas, all good things must come to an end. Thank you for your amazing advice and top tips, Brett, and we look forward to seeing your work on red carpets everywhere! With that said, we're proud to present Brett's last column, for which we know you'll be all Read more

Katy Perry might be blowing up the charts with her catchy tunes, but she's definitely found her place in the beauty industry, as well. In fact, false-eyelashes brand Eylure recently announced on its Twitter account: "Big news! @katyperry has designed an exclusive new lash range with @EylureUSA." While there's no word on exactly what the lashes will look like (teenage dreams? glittery cupcakes?), Read more

False eyelashes give a touch of elegance to any look, whether you go for full and thick or studded with rhinestones. Ana Cruzalegui, CEO of We Are Faux, has already given us a few tips on how to choose the right ones for you, and now she's sharing her step-by-step guide on making the application process all the more goof-proof. Find out more when you keep reading. Read more

There's never been a better time than now to try out face- and eye-enhancing false eyelashes. But with so many types and lengths of lashes available, the selection process can be daunting. When it comes to purchasing false lashes, Ana Cruzalegui, CEO of UK-based We Are Faux, says the first thing to think about is the kind of makeup look you desire. "Do you want to look natural or add a bit more Read more

Guys sporting makeup is no new phenomena, and many brands are happy to oblige with cleverly named, dude-centric products. From manscara to male polish to guyliner, there's a beauty product out there for any chap who so desires to enhance his beauty. Add to the list now guylashes, aka false eyelashes designed for guys' eyes, such as Eylure's Natural Lashes For Men (about $8). "We first noticed Read more

Whether you have a Black Swan-inspired Halloween costume on deck or you just want to add a little extra sparkle to your Saturday night, you might want to put Shu Uemura Tutu Laceflare False Eyelashes ($28) on your beauty shopping list. Made with black lace and subtle hints of gold glitter, these seemingly high-fashion lashes are actually pretty wearable, adding a theatrical vibe to any Read more