BellaSugar

Go From Doe-Eyed to Sexy With Individual False Lashes

BellaSugar — Wed, 02 May 2012 03:00:00 PDT

Individual false lashes lend a serious wow factor to any beauty style. And because they're so lightweight and you control how many to apply, the results are surprisingly natural looking. They thicken the lash lines making you look like you have lashes for days, but depending on your technique, you can transform yourself with sexy fringe or even a pretty doe-eyed style. Watch now to see how you can accentuate your flutter with flair.

5 Steps For Making False Eyelashes Look More Natural

Anna Monette Roberts — Fri, 20 Apr 2012 03:00:00 PDT

For special evening events or a night on the town, false eyelash strips (in lieu of individual lashes) provide glitz and eye-popping power to make the time and effort worth it. Armed with a few cool tricks up your sleeve, you can easily blend them in with your natural lashes so they don't look overly obvious. Celebrity makeup artist and Vanitymark Cosmetics founder, Brett Freedman, offers a few ways to make the whole false eyelash strip application go more smoothly.

Cut the strip lashes so they are as long as the length between the center of your eye to the outer corner. "Remember it's all about blending your inner lash line lashes with the faux," Freedman explains. Avoid starting too close to your inner eye, because it's "a dead giveaway and difficult to glue down in that naturally sparser area."
Spread a thin line of glue along the thread, and blow on it a little to allow the glue to become a little dry and tacky.
Use your fingers to apply the fake lash to the outer corner of your lash line (and not your lid). Then, use tweezers to press the strip down securely along the lash line. If you are hesitant, Freedman promises it gets better with practice. "It's like riding a bike," he explains, adding, "Once you do it a few times it's way easier."
Hold down both edges of the false lash for a few minutes until the glue dries to lock them in place.
To finish, do a quick pump with an eyelash curler and top off with a few coats of mascara to blend the natural and faux lashes together.

How to Make Individual False Lashes Look Even Better

BellaSugar — Wed, 14 Mar 2012 11:51:42 PDT

Perhaps you've been intrigued by the idea of wearing individual lashes, but are a bit intimidated by how to apply them. "Generally I like to use individuals just on the outer corners to give eyes a bit of extra interest," celebrity makeup artist and Vanitymark Cosmetics founder Brett Freedman explains. "The good thing about individuals is that you can use just a few to fill in spots and thicken/lengthen." Like how that sounds? See Freedman's tips for applying individual lashes with ease when you read more.

How to Get the Perfect Faux Flutter Every Time

Guest Writer — Tue, 31 Jan 2012 11:50:42 PST

Celebrity makeup artist and Vanitymark Cosmetics founder Brett Freedman has been guest blogging on BellaSugar for the past two months, but alas, all good things must come to an end. Thank you for your amazing advice and top tips, Brett, and we look forward to seeing your work on red carpets everywhere! With that said, we're proud to present Brett's last column, for which we know you'll be all a-flutter.

Long, lush lashes. Who doesn't want them? With the trend toward brighter lips and sparser eye, a vivid lash line is even more important. So many gals ask me about amping up their flutter with faux lashes. It's actually pretty easy. Here's my technique to give your peepers a little extra pop. See how Brett gets it right every time when you read more.

See Katy Perry's New Eyelash Collection Up Close

Jaime Richards — Fri, 20 Jan 2012 11:53:00 PST

Just about a week ago, the Internet was abuzz with news that Katy Perry would be releasing her own line of eyelashes with faux eyelash brand Eylure. And now, the lashes are available for purchase at Ulta. But what can we expect from a Katy-branded false eyelash collection? As you might have imagined, catlike designs, retro touches, and lots of volume. So bat those lashes and check out Katy's latest offerings now.

Katy Perry Set to Launch a Line of False Eyelashes

Jaime Richards — Wed, 11 Jan 2012 10:20:00 PST

Katy Perry might be blowing up the charts with her catchy tunes, but she's definitely found her place in the beauty industry, as well. In fact, false-eyelashes brand Eylure recently announced on its Twitter account: "Big news! @katyperry has designed an exclusive new lash range with @EylureUSA." While there's no word on exactly what the lashes will look like (teenage dreams? glittery cupcakes?), the news is very much in line with Katy's retro-meets-quirky image. Over the past year or so, Katy has launched two fragrances, Purr and Meow, inked a deal with GHD hair tools, and even debuted her own line of OPI-branded polishes. Look for Katy's false lashes at Ulta starting next month. But don't blink: surely the multitalented star will have more beauty ventures in store for 2012.

Your Go-To Guide For Applying False Eyelashes

Jaime Richards — Fri, 30 Dec 2011 06:00:27 PST

False eyelashes give a touch of elegance to any look, whether you go for full and thick or studded with rhinestones. Ana Cruzalegui, CEO of We Are Faux, has already given us a few tips on how to choose the right ones for you, and now she's sharing her step-by-step guide on making the application process all the more goof-proof. Find out more when you keep reading.

From Flittery to Full: How to Choose the Perfect False Lashes

Jaime Richards — Mon, 19 Dec 2011 06:04:35 PST

There's never been a better time than now to try out face- and eye-enhancing false eyelashes. But with so many types and lengths of lashes available, the selection process can be daunting. When it comes to purchasing false lashes, Ana Cruzalegui, CEO of UK-based We Are Faux, says the first thing to think about is the kind of makeup look you desire. "Do you want to look natural or add a bit more drama?" she asks. "Or perhaps you are trying to create a style inspired by a certain era." See three guidelines for choosing wisely when you read more.

Guylashes: The Latest Male Grooming Craze?

Jaime Richards — Thu, 03 Nov 2011 12:47:00 PDT

Guys sporting makeup is no new phenomena, and many brands are happy to oblige with cleverly named, dude-centric products. From manscara to male polish to guyliner, there's a beauty product out there for any chap who so desires to enhance his beauty. Add to the list now guylashes, aka false eyelashes designed for guys' eyes, such as Eylure's Natural Lashes For Men (about $8). "We first noticed this increased interest in male eye-grooming when the new Blink bar was bombarded by men," David Walker-Smith of Selfridges told told the Daily Mail. Whether or not the trend sticks around (heh, get it?) remains to be seen, but what say you on the guylash craze?

What We're Sweet On: Girly, Ballet-Inspired Lace Lashes

Brittney Stephens — Fri, 07 Oct 2011 03:05:00 PDT

Whether you have a Black Swan-inspired Halloween costume on deck or you just want to add a little extra sparkle to your Saturday night, you might want to put Shu Uemura Tutu Laceflare False Eyelashes ($28) on your beauty shopping list.

Made with black lace and subtle hints of gold glitter, these seemingly high-fashion lashes are actually pretty wearable, adding a theatrical vibe to any ensemble. They look especially pretty when paired with smoky gray or black eye shadow and otherwise minimal makeup. They can also easily be reused; just apply your mascara before putting them on, and remove any excess adhesive from the strip after you take them off. It's instant ballerina status, without any broken toes.