Blond Is the Name of the Game at Felder Felder

Jamie Roy — Fri, 17 Feb 2012 15:24:48 PST

London Fashion Week has kicked off, and Felder Felder - designed by sisters Dani and Annette Felder - has created an entire collection based on the '90s era when Kate Moss was dating Johnny Depp. With added influences like the Mayan calendar and their love of the blond color palette, the look was glamorous yet cool in chic neutral tones. Take a peek at the pictures straight from London Town.

Backstage Beauty: Felder Felder

BellaSugar — Mon, 11 Feb 2008 14:00:50 PST

Today marks day three of London Fashion Week, and I was lucky enough to sneak a peek behind the scenes at the Felder Felder show. Felder Felder is an up-and-coming, chic German brand born in 2006 from twin sisters Daniela and Anette Felder. Sienna Miller has been spotted wearing their clothes, and just last week Vogue.com called the designers "two to watch."

While the clothing was ruffly, tight, and sexy, I, of course, was interested most in the hair and makeup.

I spoke with lead makeup artist Georgina Graham for MAC, who took me on a virtual tour through the inspiration for the look. She and the Felder sisters wanted to create a modern take on the grunge look. Hair was long, loose, and rumpled and the focus of the makeup was dark, heavy eyes, and pale lips.

The look was based on Courtney Love, Reality Bites, MTV's My So-Called Life, and Steven Meisel's fashion photographs from the early 1990s. When she said, "think Marc Jacobs working for Anna Sui," I knew exactly what to expect.

View 3 Photos ›

To find out how to create this grungey look,

Prep skin, curl lashes, and apply lip balm.

Skip concealer and eye cream since you are going for a very natural face. First, apply Black Track gel liner all over the eyelid, making a round shape. Then, apply Smut Eye Shadow (muted black) to top lids. Follow with Shadowy Lady Eye Shadow (dark plum) in the crease, and blend upwards into a round shape.

Next, apply a dot of Knight Divine Eye Shadow (silvery black) in the center of the lids by the lash line for shine.

This is a really heavy eye, so clean up any fallen shadow using a Q-tip covered with a bit of NC20 Studio Stick Concealer. Also add a little bit of this concealer to the inner rims of the eyes (on the bottom only) for a natural effect.

Lastly, apply a little of MAC's famous strobe cream around the temples and the outer-eye area as a highlighter. Set skin with a light dusting of Loose Powder, paying close attention to the tip of the nose. Skip any blush, bronzer, or lip color.